Get Used to Thinking Bigger

I don’t know about your summer, but mine includes watching shows on DVR and, on weekends, the occasional “binge-viewing” of a cable series or Netflix show. I’m not alone. This week several network research gurus pooled their knowledge about how viewers are watching television this year. It’s an eye-opener if you haven’t seen the data. [...]

By | 2016-12-13T15:28:02+00:00 July 24th, 2014|Uncategorized|Comments Off on Get Used to Thinking Bigger

Summer: Time to Evaluate

Summer is the time to squeeze in vacations, sponsor festivals and, more importantly, take stock of your station’s situation. While HUTs often dip mid-summer this is a good time to step back and re-evaluate your product and promotion. Take the time now to make sure you’re on track with your goals, your strategy and timelines. [...]

By | 2016-12-13T15:28:02+00:00 June 30th, 2014|Uncategorized|Comments Off on Summer: Time to Evaluate

Advice for the Last Half of May … Honesty

Are you doing real local news? Relevant news? I’m not talking about the robbery at the 7-11; the two druggies on the street corner that shot one another; or another suspicious package that turned out to be someone’s lunch. Are you telling honest to goodness stories? Be critical of your newsgathering. Are you really digging [...]

By | 2016-12-13T15:28:02+00:00 May 14th, 2014|Uncategorized|Comments Off on Advice for the Last Half of May … Honesty

People are Watching TV… but what about local news?

Look at your numbers over the past several years. Chances are your late news shares are down — in many markets, down double digits. Meanwhile people are watching television in huge numbers. Prime time has seen great numbers, cable is doing well, the Academy Awards were up, and then there’s Netflix, Hulu and the other [...]

By | 2016-12-13T15:28:03+00:00 March 7th, 2014|Uncategorized|Comments Off on People are Watching TV… but what about local news?

Late Night TV Lesson for Local News

There’s a new vibe in late night television with Jimmy Fallon at the helm of The Tonight Show. Unlike many changes, this one feels like the generational torch has been passed. Jay Leno rapping with Justin Timberlake? Not on your life. But all of the other trappings of late night TV are still there — [...]

By | 2016-12-13T15:28:03+00:00 February 26th, 2014|Uncategorized|Comments Off on Late Night TV Lesson for Local News