TV Stations Monetizing Facebook Live

By Steve Schwaid, CJ&N Vice President of Digital Strategies Why do stations do so many Facebook Live posts that don’t drive revenue or views to the station’s revenue platforms (air, apps or website)? Yes, you can make money by being very focused with a Facebook revenue strategy. Last month I moderated a webinar for Broadcasting [...]

A 360-Degree Look at Your Social Media Video

By Steve Schwaid, CJ&N Vice President of Digital Strategies If you’re using the summer months to review your TV station’s digital and social media tactics and strategies (and you should be), make sure you consider how you’re presenting video. Whether it’s Instagram, Snapchat or the “godfather” Facebook, there’s no question the focus should be on images [...]

By | 2017-07-05T18:52:33+00:00 July 5th, 2017|CJ&N, Digital Strategy, Social Media, Steve Schwaid, Strategy|0 Comments

Local TV: Wallflower at the Big Dance?

I just returned from a weekend trip out of state to see relatives – a whole house full of young couples, new babies and familiar old faces.  In addition to lots of food and laughter, it gave me new appreciation for how people who aren’t in the “media bubble” see the world these days. I love [...]

Facebook & TV Newsrooms: Advice That Will Surprise You

I’m so excited. I just got off a call with Mark Zuckerberg. Yes, THAT Zuckerberg, the brain of Facebook. He called to thank me and thank you. He talked about how stations have really embraced Facebook. “It’s so great that stations are putting so much of their video and producing content on Facebook live on [...]

Election Day Coverage: An Opportunity to Get it Right

Disgust. Uneasiness.  Anger. As voters put an end to election season tomorrow (hopefully), these aren’t the feelings generally associated with declaring winners.  Those words also apply to how many people view the news media. So for news organizations, striking the right tone on election night is important. Here are some big picture thoughts before you [...]

Using Coaching to Give Your Staff Room to Grow

A discussion this morning with my colleagues on offering push notifications prompted further discussion and thought about why it’s so common in this business to boil things down to yea or nay.  Crosstalk or no crosstalk, instead of, what kind, or how to do the best. It is a frustration of many managers I work with [...]

Reaching Viewers With Your App Promotion

You’ll hear it in almost every newscast: “…And you can download our app for breaking news and weather.” In many newscasts, it’s said the same way every day around the same time. In fact, odds are the copy is in the “format master” so the producer or anchors don’t have to add it. Unfortunately, it [...]

What’s Your “Pocket TV” Strategy?

I live in an area known for frequent power outages. We could lose power for hours in little more than a strong gust of wind. Recently, when a series of predicted storms started to approach the area, I immediately plugged in all of our devices to make sure we were charged up. Honestly, I was getting [...]

By | 2016-12-13T15:28:00+00:00 September 19th, 2016|Digital Strategy, Mobile Devices, Newsroom policies|0 Comments

International News Hits Close To Home – But Local Stations Don’t

The attacks in Paris really hit home for me this weekend – as they have for many Americans. And so has the disappointing local TV coverage of this huge international story with direct implications in all of our hometowns.  Friday night, my daughter was getting on a plane in Boston to return to college in [...]

By | 2016-12-13T15:28:01+00:00 November 16th, 2015|Social Media, Strategy|0 Comments