Local TV: Wallflower at the Big Dance?

I just returned from a weekend trip out of state to see relatives – a whole house full of young couples, new babies and familiar old faces.  In addition to lots of food and laughter, it gave me new appreciation for how people who aren’t in the “media bubble” see the world these days. I love [...]

Reaching Viewers With Your App Promotion

You’ll hear it in almost every newscast: “…And you can download our app for breaking news and weather.” In many newscasts, it’s said the same way every day around the same time. In fact, odds are the copy is in the “format master” so the producer or anchors don’t have to add it. Unfortunately, it [...]

What’s Your “Pocket TV” Strategy?

I live in an area known for frequent power outages. We could lose power for hours in little more than a strong gust of wind. Recently, when a series of predicted storms started to approach the area, I immediately plugged in all of our devices to make sure we were charged up. Honestly, I was getting [...]

By | 2016-12-13T15:28:00+00:00 September 19th, 2016|Digital Strategy, Mobile Devices, Newsroom policies|0 Comments

Can You Hear Your Future?

You can almost hear it. That clicking sound. It’s getting a bit louder every day. Can you hear it? Listen carefully. If you have spent time at an airport, a mall, or waiting in line to pay at the grocery store, then you’ve probably seen it or even been part of it. It’s the sound [...]

By | 2016-12-13T15:28:02+00:00 October 22nd, 2014|Mobile Devices, Strategy|Comments Off on Can You Hear Your Future?

A Dose of Reality and a Call to Action

Sometimes a dose of reality can be pretty sobering, and scary. We’ve all heard about the cord cutters in the trades, but you don’t often get a sense of how real it is. I’m in the OLDER demo. I must have my cable channels along with my Netflix. I don’t have Hulu plus, and while [...]

By | 2016-12-13T15:28:02+00:00 July 14th, 2014|Mobile Devices, Strategy|Comments Off on A Dose of Reality and a Call to Action

Update Your Topical Strategy: Don’t Hold Back!

If you’re still trying not to “give away” the story on your teases and topicals, it’s time to update your strategy. You’ve likely seen the parodies making fun of the way doom is promised in news teases without revealing what is causing it. Even Dish TV has poked fun with a recent ad for its [...]

By | 2016-12-13T15:28:03+00:00 March 17th, 2014|Mobile Devices, Strategy|Comments Off on Update Your Topical Strategy: Don’t Hold Back!