A Good Time to Test Your News App

http://theygotodie.com/press-and-info By Steve Schwaid, CJ&N VP of Digital Services Summer. Finally. With no big political conventions, national elections or Olympics, this could be a “calm” summer for local newsrooms. Time to take a breath, recharge and look ahead. It’s also a great time to refocus on your station’s digital apps. In many shops, the news app [...]

Getting Your Web Site Users to Return

where is the best place to buy accutane online The biggest and most important social media challenge to you as a TV station is to use your platforms to increase ratings by getting new viewers to sample newscasts, and -  even more critically - getting current viewers to watch you more often. If they watched you once a week and now watch you three [...]

Facebook Vs. Your News App

Maybe it’s just me. But I don’t get it. Why do some TV stations continue making Facebook their primary platform for breaking news and especially breaking video instead of their own platforms? Why not make sure the content gets on the station’s revenue platforms? Facebook is a marketing platform. Sure, use it to tell people [...]

Facebook is About to Eat Your Weather Lunch

This time Facebook is going after weather -- local weather, one of a station’s primary content drivers. Jimmy Kimmel may have said it best when talking about his reaction to watching reporters putting themselves In the middle of severe weather: “We don’t pay much attention to them anymore because we now get the weather on [...]

Harvey, Trump & Les Moonves

Sitting high and dry a thousand miles from the Harvey disaster unfolding in Texas gives you a different perspective on the story. As local stations in Texas and the networks do yeoman’s duty showing rescues and passing on information, our CJ&N colleagues are noting something else:  The most useful sources of information and help for [...]

Stations Can Save Lives with Social Media

Clients often ask: What are the best content elements to tweet or post on Facebook? The answer isn’t complicated: Obviously, breaking news and breaking weather. Stories that are top of mind, relevant and have viewer impact. Often, stations over-think it. Here is a great example of a post that is local, relevant and a potential [...]

TV Stations Monetizing Facebook Live

Why do stations do so many Facebook Live posts that don’t drive revenue or views to the station’s revenue platforms (air, apps or website)? Yes, you can make money by being very focused with a Facebook revenue strategy. Last month I moderated a webinar for Broadcasting & Cable talking about how stations are using Facebook [...]

Local TV: Wallflower at the Big Dance?

I just returned from a weekend trip out of state to see relatives – a whole house full of young couples, new babies and familiar old faces.  In addition to lots of food and laughter, it gave me new appreciation for how people who aren’t in the “media bubble” see the world these days. I love [...]

Reaching Viewers With Your App Promotion

You’ll hear it in almost every newscast: “…And you can download our app for breaking news and weather.” In many newscasts, it’s said the same way every day around the same time. In fact, odds are the copy is in the “format master” so the producer or anchors don’t have to add it. Unfortunately, it [...]

What’s Your “Pocket TV” Strategy?

I live in an area known for frequent power outages. We could lose power for hours in little more than a strong gust of wind. Recently, when a series of predicted storms started to approach the area, I immediately plugged in all of our devices to make sure we were charged up. Honestly, I was getting [...]

By |2016-12-13T15:28:00+00:00September 19th, 2016|Digital Strategy, Mobile Devices, Newsroom policies|0 Comments
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