Getting Your Web Site Users to Return

The biggest and most important social media challenge to you as a TV station is to use your platforms to increase ratings by getting new viewers to sample newscasts, and -  even more critically - getting current viewers to watch you more often. If they watched you once a week and now watch you three [...]

APP-titude Attitude: How TV Stations Can Boost their App’s Value

For mobile users, apps are their connection to the world.  With a click, they can see local restaurants, nearby movies, the weather, news and an assortment of other content created for the user. For years, stations have looked at their apps as a way to gain digital users and expand their news audience. But are [...]

By | 2018-01-12T15:15:00+00:00 January 11th, 2018|Uncategorized|0 Comments

Fading Stars? The Role of Local News Talent

Welcome to 2018.  Amid all the usual predictions about our business, I’ve been thinking about the faces of local TV.  As change and retirements seem to become more frequent, so does the notion that maybe it’s not about people anymore.  Is it just a “content machine” we need to mind? There’s discussion that the network [...]

By | 2018-01-04T20:39:00+00:00 January 3rd, 2018|CJ&N, John Altenbern, news talent, Strategy, TV stations|0 Comments

The HQ App: Perfect for a TV Station

Have you seen HQ? I’m talking about the app called HQ. Actually, I hadn’t seen it until my 34-year-old son showed it to me last week. It seems to be hot among millennials. Chances are GMs, station managers and news directors will say the same thing I did:  Why didn’t I think of that? The [...]

News Anchors: Listen to the Boss

So, Bruce is on Broadway … and has received great reviews for what he calls his first real job, Springsteen on Broadway.  But this blog isn’t about his music. It’s about his philosophy… a philosophy worthy of all our consideration, and directly applicable to news delivery.  In a very insightful New York Times article (link), [...]

Facebook Vs. Your News App

Maybe it’s just me. But I don’t get it. Why do some TV stations continue making Facebook their primary platform for breaking news and especially breaking video instead of their own platforms? Why not make sure the content gets on the station’s revenue platforms? Facebook is a marketing platform. Sure, use it to tell people [...]

Facebook is About to Eat Your Weather Lunch

This time Facebook is going after weather -- local weather, one of a station’s primary content drivers. Jimmy Kimmel may have said it best when talking about his reaction to watching reporters putting themselves In the middle of severe weather: “We don’t pay much attention to them anymore because we now get the weather on [...]

Harvey Coverage Showcases New Coverage Capabilities and the Challenges They Bring

Amazing. Unbelievable. Engaging. The live images we saw from the local stations and cable networks covering the Hurricane Harvey aftermath were almost overwhelming. Technology has pushed live reporting to a new level. Crews weren’t stuck to a stationary position tethered to a microwave or satellite truck. Viewers were taken live into the middle of the [...]

By | 2017-11-02T21:53:02+00:00 September 6th, 2017|CJ&N, future of journalism, Steve Schwaid|0 Comments

Harvey, Trump & Les Moonves

Sitting high and dry a thousand miles from the Harvey disaster unfolding in Texas gives you a different perspective on the story. As local stations in Texas and the networks do yeoman’s duty showing rescues and passing on information, our CJ&N colleagues are noting something else:  The most useful sources of information and help for [...]