Fading Stars? The Role of Local News Talent

Welcome to 2018.  Amid all the usual predictions about our business, I’ve been thinking about the faces of local TV.  As change and retirements seem to become more frequent, so does the notion that maybe it’s not about people anymore.  Is it just a “content machine” we need to mind? There’s discussion that the network [...]

By | 2018-01-04T20:39:00+00:00 January 3rd, 2018|CJ&N, John Altenbern, news talent, Strategy, TV stations|0 Comments

The HQ App: Perfect for a TV Station

Have you seen HQ? I’m talking about the app called HQ. Actually, I hadn’t seen it until my 34-year-old son showed it to me last week. It seems to be hot among millennials. Chances are GMs, station managers and news directors will say the same thing I did:  Why didn’t I think of that? The [...]

Facebook is About to Eat Your Weather Lunch

This time Facebook is going after weather -- local weather, one of a station’s primary content drivers. Jimmy Kimmel may have said it best when talking about his reaction to watching reporters putting themselves In the middle of severe weather: “We don’t pay much attention to them anymore because we now get the weather on [...]

Harvey, Trump & Les Moonves

Sitting high and dry a thousand miles from the Harvey disaster unfolding in Texas gives you a different perspective on the story. As local stations in Texas and the networks do yeoman’s duty showing rescues and passing on information, our CJ&N colleagues are noting something else:  The most useful sources of information and help for [...]

TV Stations Monetizing Facebook Live

Why do stations do so many Facebook Live posts that don’t drive revenue or views to the station’s revenue platforms (air, apps or website)? Yes, you can make money by being very focused with a Facebook revenue strategy. Last month I moderated a webinar for Broadcasting & Cable talking about how stations are using Facebook [...]

A 360-Degree Look at Your Social Media Video

If you’re using the summer months to review your TV station’s digital and social media tactics and strategies (and you should be), make sure you consider how you’re presenting video. Whether it’s Instagram, Snapchat or the “godfather” Facebook, there’s no question the focus should be on images and video.  For most stations, posting video means [...]

Future of Journalism: Youthful Optimism

“Hi, I’m Hayden, nice to meet you,” she said in a rush. We had never met and we had three minutes to connect.  She is a 20-year-old journalism student and in her eyes, I’m certain, I was some old guy with gray hair and a dubious understanding of her world. “What do you see yourself [...]

Local TV: Wallflower at the Big Dance?

I just returned from a weekend trip out of state to see relatives – a whole house full of young couples, new babies and familiar old faces.  In addition to lots of food and laughter, it gave me new appreciation for how people who aren’t in the “media bubble” see the world these days. I love [...]

Facebook & TV Newsrooms: Advice That Will Surprise You

I’m so excited. I just got off a call with Mark Zuckerberg. Yes, THAT Zuckerberg, the brain of Facebook. He called to thank me and thank you. He talked about how stations have really embraced Facebook. “It’s so great that stations are putting so much of their video and producing content on Facebook live on [...]

Alternative Facts, “Fake News” & Local TV

In a focus group I sat in on last week, one local news viewer said,  “There are plenty of places I can turn to for opinion, no matter if it is left, right or something else.  I watch the local news because it isn’t like that.”  According to our research, his viewpoint is shared by [...]

By | 2017-01-24T20:46:41+00:00 January 24th, 2017|CJ&N, Election Coverage, Strategy|0 Comments