About Steve Doerr

The brand is everything. Steve has built some of the most distinctive brands in local media because of his sharp focus on becoming distinctive. His experience in news, management and corporate strategy provide you uncommon insight. His knowledge of digital content and strategy will help you forge new paths. Plus, Steve cuts right to the point. Just what you want when the goal is to win.

International News Hits Close To Home – But Local Stations Don’t

The attacks in Paris really hit home for me this weekend – as they have for many Americans. And so has the disappointing local TV coverage of this huge international story with direct implications in all of our hometowns.  Friday night, my daughter was getting on a plane in Boston to return to college in [...]

By | 2016-12-13T15:28:01+00:00 November 16th, 2015|Social Media, Strategy|0 Comments

Gone Too Soon

Most people don’t shock easily anymore, not after a decade of beheadings and school shootings and families murdered in their homes and wall-to-wall coverage of airplanes intentionally being flown into mountains (or vanishing altogether). This week, as we learned the details of the murder of WDBJ’s Allison Parker and Adam Ward, we felt shock. And [...]

By | 2016-12-13T15:28:01+00:00 August 28th, 2015|Uncategorized|0 Comments

Over the Top about OTT

I love the Fourth of July. It’s become the second most important holiday on our family calendar, behind only the Christmas/New Year week, which is often more work than fun.  But Independence Day, in addition to forcing us all to take pause and consider our freedoms, is about family, tradition and fun in the sun. [...]

By | 2016-12-13T15:28:02+00:00 July 8th, 2015|Uncategorized|0 Comments