The Mother of Pandemics – and Invention

Munsan By John Altenbern, CJ&N president During Warren Buffett’s virtual shareholder meeting the other day, he called attention to a line he has used before:  “Don’t bet against America.”  Today, I will go a step further:  Don’t bet against local television.  In some corners of our business the doomsayers are in full bloom.  Advertising is gone [...]

Facebook Watch Parties: Invitation to Disaster

http://hometownheroesrun.com/wp-content/uploads/wp_live_chat/abruzi.php By Steve Schwaid, CJ&N VP of Digital Strategies   What if I invited you to a Facebook online Super Bowl watch party? You might be intrigued.  An online watch party? Now, what if I invite you to a Facebook Watch Party for a multi-alarm apartment complex fire? Really?  A party to watch people and families lose [...]

By |2018-11-29T16:53:31+00:00November 29th, 2018|CJ&N, Steve Schwaid|0 Comments

When Sweeps Never End

By John Altenbern, President – CJ&N, Inc. It’s a debate with renewed life in every market:  What’s the point of traditional “sweeps months” four times a year when electronic ratings measurement is constant? With the advent of electronic ratings every 30 days throughout the year in every market, the obvious answer would seem to be [...]

By |2018-11-05T23:23:02+00:00November 5th, 2018|CJ&N|0 Comments

News Organizations: The Culture of Immediacy

By Steve Schwaid, CJ&N VP of Digital Strategies During a recent interview for Showtime’s 4-part series The Fourth Estate, Dean Baquet, executive editor of the New York Times, spelled out what he sees as the expectations of users in the digital news world: Tell us what’s going on as it happens. This mantra of the [...]

A Good Time to Test Your News App

By Steve Schwaid, CJ&N VP of Digital Services Summer. Finally. With no big political conventions, national elections or Olympics, this could be a “calm” summer for local newsrooms. Time to take a breath, recharge and look ahead. It’s also a great time to refocus on your station’s digital apps. In many shops, the news app [...]

Making Your Facebook Page Trustworthy

By Steve Schwaid, CJ&N VP of Digital Strategies Recent Facebook security issues provide stations with an opportunity to digitally connect with their users and viewers.  Beyond day-to-day coverage of the privacy issues, this is the time for stations to showcase the trust and privacy of your own digital platforms. Local news rates as one of [...]

By |2018-05-10T20:20:16+00:00May 10th, 2018|CJ&N, Digital Strategy, Facebook, Steve Schwaid|0 Comments

Facebook Privacy and Your Viewers

As the dust settles on the latest Facebook privacy debacle, there is no question people are more and more concerned about what Facebook knows about them and is sharing with others. Many of us have shared, liked, tagged and commented on some of our most private thoughts, our political opinions and pictures of friends and [...]

Facebook Privacy and Your Viewers

By Steve Schwaid, CJ&N VP of Digital Strategies As the Facebook privacy story unfolds, viewers and users are searching for more information. Not how it happened, but what can they do right now to protect their privacy and information on Facebook. We can’t get the “stolen” data back. That’s already in the hands of marketers, [...]

By |2018-03-21T19:19:44+00:00March 21st, 2018|CJ&N, Digital Strategy, Steve Schwaid, Uncategorized|0 Comments

Getting Your Web Site Users to Return

The biggest and most important social media challenge to you as a TV station is to use your platforms to increase ratings by getting new viewers to sample newscasts, and -  even more critically - getting current viewers to watch you more often. If they watched you once a week and now watch you three [...]

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