Facebook Vs. Your News App

By Steve Schwaid, CJ&N VP of Digital Services. Maybe it’s just me. But I don’t get it. Why do some TV stations continue making Facebook their primary platform for breaking news and especially breaking video instead of their own platforms? Why not make sure the content gets on the station’s revenue platforms? Facebook is a [...]

Facebook is About to Eat Your Weather Lunch

By Steve Schwaid, CJ&N VP of Digital Strategies This time Facebook is going after weather -- local weather, one of a station’s primary content drivers. Jimmy Kimmel may have said it best when talking about his reaction to watching reporters putting themselves In the middle of severe weather: “We don’t pay much attention to them [...]

Harvey Coverage Showcases New Coverage Capabilities and the Challenges They Bring

By Steve Schwaid,  CJ&N VP of Digital Services Amazing. Unbelievable. Engaging. The live images we saw from the local stations and cable networks covering the Hurricane Harvey aftermath were almost overwhelming. Technology has pushed live reporting to a new level. Crews weren’t stuck to a stationary position tethered to a microwave or satellite truck. Viewers [...]

By | 2017-09-06T14:51:17+00:00 September 6th, 2017|CJ&N, future of journalism, Steve Schwaid|0 Comments

Harvey, Trump & Les Moonves

By John Altenbern, President CJ&N, Inc.   Sitting high and dry a thousand miles from the Harvey disaster unfolding in Texas gives you a different perspective on the story. As local stations in Texas and the networks do yeoman’s duty showing rescues and passing on information, our CJ&N colleagues are noting something else:  The most [...]

Stations Can Save Lives with Social Media

By Steve Schwaid, CJ&N Vice President of Digital Content Clients often ask: What are the best content elements to tweet or post on Facebook? The answer isn’t complicated: Obviously, breaking news and breaking weather. Stories that are top of mind, relevant and have viewer impact. Often, stations over-think it. Here is a great example of [...]

TV Stations Monetizing Facebook Live

By Steve Schwaid, CJ&N Vice President of Digital Strategies Why do stations do so many Facebook Live posts that don’t drive revenue or views to the station’s revenue platforms (air, apps or website)? Yes, you can make money by being very focused with a Facebook revenue strategy. Last month I moderated a webinar for Broadcasting [...]

A 360-Degree Look at Your Social Media Video

By Steve Schwaid, CJ&N Vice President of Digital Strategies If you’re using the summer months to review your TV station’s digital and social media tactics and strategies (and you should be), make sure you consider how you’re presenting video. Whether it’s Instagram, Snapchat or the “godfather” Facebook, there’s no question the focus should be on images [...]

By | 2017-07-05T18:52:33+00:00 July 5th, 2017|CJ&N, Digital Strategy, Social Media, Steve Schwaid, Strategy|0 Comments

Future of Journalism: Youthful Optimism

“Hi, I’m Hayden, nice to meet you,” she said in a rush. We had never met and we had three minutes to connect.  She is a 20-year-old journalism student and in her eyes, I’m certain, I was some old guy with gray hair and a dubious understanding of her world. “What do you see yourself [...]

Local TV: Wallflower at the Big Dance?

I just returned from a weekend trip out of state to see relatives – a whole house full of young couples, new babies and familiar old faces.  In addition to lots of food and laughter, it gave me new appreciation for how people who aren’t in the “media bubble” see the world these days. I love [...]

Facebook & TV Newsrooms: Advice That Will Surprise You

I’m so excited. I just got off a call with Mark Zuckerberg. Yes, THAT Zuckerberg, the brain of Facebook. He called to thank me and thank you. He talked about how stations have really embraced Facebook. “It’s so great that stations are putting so much of their video and producing content on Facebook live on [...]