The HQ App: Perfect for a TV Station

Have you seen HQ? I’m talking about the app called HQ. Actually, I hadn’t seen it until my 34-year-old son showed it to me last week. It seems to be hot among millennials. Chances are GMs, station managers and news directors will say the same thing I did:  Why didn’t I think of that? The [...]

Facebook Vs. Your News App

Maybe it’s just me. But I don’t get it. Why do some TV stations continue making Facebook their primary platform for breaking news and especially breaking video instead of their own platforms? Why not make sure the content gets on the station’s revenue platforms? Facebook is a marketing platform. Sure, use it to tell people [...]

Facebook is About to Eat Your Weather Lunch

This time Facebook is going after weather -- local weather, one of a station’s primary content drivers. Jimmy Kimmel may have said it best when talking about his reaction to watching reporters putting themselves In the middle of severe weather: “We don’t pay much attention to them anymore because we now get the weather on [...]