These days TV station managers understand how valuable and important Facebook is to reach users and viewers. But many find it a challenge to keep up with Facebook’s constantly changing rules and guidelines. Well, fair warning, Facebook is making another change that will impact your news, sales and promotion departments. Facebook wants to handcuff marketers [...]
We’re coming up on one of the more important mid-term elections we have seen in recent years. Couple this with declining newspaper readership, an increase in partisan driven websites and battles on social media over policies and candidates, and it means there is an opportunity for local newsrooms to rise above the fray. Now is [...]
I don’t know about your summer, but mine includes watching shows on DVR and, on weekends, the occasional “binge-viewing” of a cable series or Netflix show. I’m not alone. This week several network research gurus pooled their knowledge about how viewers are watching television this year. It’s an eye-opener if you haven’t seen the data. [...]
Summer is the time to squeeze in vacations, sponsor festivals and, more importantly, take stock of your station’s situation. While HUTs often dip mid-summer this is a good time to step back and re-evaluate your product and promotion. Take the time now to make sure you’re on track with your goals, your strategy and timelines. [...]
Are you doing real local news? Relevant news? I’m not talking about the robbery at the 7-11; the two druggies on the street corner that shot one another; or another suspicious package that turned out to be someone’s lunch. Are you telling honest to goodness stories? Be critical of your newsgathering. Are you really digging [...]
Look at your numbers over the past several years. Chances are your late news shares are down — in many markets, down double digits. Meanwhile people are watching television in huge numbers. Prime time has seen great numbers, cable is doing well, the Academy Awards were up, and then there’s Netflix, Hulu and the other [...]
There’s a new vibe in late night television with Jimmy Fallon at the helm of The Tonight Show. Unlike many changes, this one feels like the generational torch has been passed. Jay Leno rapping with Justin Timberlake? Not on your life. But all of the other trappings of late night TV are still there — [...]