If Your Apps are an Afterthought, Rethink Your Priorities

What's the first touch point for your brand on a daily basis?  For increasing numbers of local television stations, that answer is "an app."  More than many newscasts and probably way more than your website, the app is a growing point of contact for consumers. So who is producing app content in your newsroom?  Chances [...]

By | 2016-12-13T15:28:01+00:00 October 27th, 2015|Uncategorized|0 Comments

Gone Too Soon

Most people don’t shock easily anymore, not after a decade of beheadings and school shootings and families murdered in their homes and wall-to-wall coverage of airplanes intentionally being flown into mountains (or vanishing altogether). This week, as we learned the details of the murder of WDBJ’s Allison Parker and Adam Ward, we felt shock. And [...]

By | 2016-12-13T15:28:01+00:00 August 28th, 2015|Uncategorized|0 Comments

The Neglected Screen

Imagine if viewers tuned in to your newscast and saw a complete hash -- random soundbites, video from news conferences, click-bait video, a reporter’s story from two days ago and a weather forecast recorded six hours earlier -- all jumbled together for no apparent reason. Well, guess what?  That’s probably what they get from your [...]

By | 2016-12-13T15:28:01+00:00 July 15th, 2015|Uncategorized|0 Comments

Over the Top about OTT

I love the Fourth of July. It’s become the second most important holiday on our family calendar, behind only the Christmas/New Year week, which is often more work than fun.  But Independence Day, in addition to forcing us all to take pause and consider our freedoms, is about family, tradition and fun in the sun. [...]

By | 2016-12-13T15:28:02+00:00 July 8th, 2015|Uncategorized|0 Comments

Why You Need to Know about Facebook and “Dark Posts”

We’re not talking about spies, James Bond look-alikes or the NSA.  Nope. It’s a little known tool on Facebook. Facebook continues its exponential growth as an important tool for newsrooms to alert users of breaking news and weather — especially weather. Our research shows users increasingly depend on stations to provide weather information, especially severe [...]

By | 2016-12-13T15:28:02+00:00 November 20th, 2014|Uncategorized|Comments Off on Why You Need to Know about Facebook and “Dark Posts”

Adapting to Facebook’s Changing Rules

These days TV station managers understand how valuable and important Facebook is to reach users and viewers. But many find it a challenge to keep up with Facebook’s constantly changing rules and guidelines. Well, fair warning, Facebook is making another change that will impact your news, sales and promotion departments. Facebook wants to handcuff marketers [...]

By | 2016-12-13T15:28:02+00:00 September 5th, 2014|Uncategorized|Comments Off on Adapting to Facebook’s Changing Rules

Rethinking Outside Media

As you and your team start thinking about your late fall and November media plans, we suggest you question the traditional path you’ve probably taken in the past and make more room for digital options. Where are you spending your outside media money? Chances are the typical places – radio and even possibly newspaper. Usually [...]

By | 2016-12-13T15:28:02+00:00 August 25th, 2014|Uncategorized|Comments Off on Rethinking Outside Media

Rise Above the Fray with Election Coverage

We’re coming up on one of the more important mid-term elections we have seen in recent years. Couple this with declining newspaper readership, an increase in partisan driven websites and battles on social media over policies and candidates, and it means there is an opportunity for local newsrooms to rise above the fray. Now is [...]

By | 2016-12-13T15:28:02+00:00 August 5th, 2014|Uncategorized|Comments Off on Rise Above the Fray with Election Coverage

Get Used to Thinking Bigger

I don’t know about your summer, but mine includes watching shows on DVR and, on weekends, the occasional “binge-viewing” of a cable series or Netflix show. I’m not alone. This week several network research gurus pooled their knowledge about how viewers are watching television this year. It’s an eye-opener if you haven’t seen the data. [...]

By | 2016-12-13T15:28:02+00:00 July 24th, 2014|Uncategorized|Comments Off on Get Used to Thinking Bigger