Harvey, Trump & Les Moonves

By John Altenbern, President CJ&N, Inc.   Sitting high and dry a thousand miles from the Harvey disaster unfolding in Texas gives you a different perspective on the story. As local stations in Texas and the networks do yeoman’s duty showing rescues and passing on information, our CJ&N colleagues are noting something else:  The most [...]

Local TV: Staying Relevant in the New World

By Steve Schwaid CJ&N VP of Digital Strategies   In this business, we’re so busy literally worrying about tomorrow that sometimes we fail to see what could be ahead just a year or two into the future. Disney announced a couple of weeks ago that it will get off of Netflix and create its own [...]

By | 2017-08-24T16:02:58+00:00 August 24th, 2017|Uncategorized|0 Comments

Why You Have to do More than a Police Blotter Newscast

Often we use this blog to share TV station best practices. Perhaps we'll tell you about a station’s new, unique or different approach to serve the viewer/user. In today's edition, however, the “best practice” comes not from a TV station but from local police and fire departments and their ability to get news and information [...]

By | 2017-04-26T16:12:57+00:00 April 25th, 2017|Uncategorized|0 Comments

Weather App Promotion: So What’s Different?

Here at CJ&N we constantly share with each other promos that we see from various stations. Many are great spots about upcoming special sweeps pieces. Others promote station brands. More and more frequently, we see stations producing a promo for one of their apps.  Not a bad thing, right? But this past week another one [...]

By | 2017-04-17T16:56:31+00:00 April 11th, 2017|Uncategorized|0 Comments

Facebook & TV Newsrooms: Advice That Will Surprise You

I’m so excited. I just got off a call with Mark Zuckerberg. Yes, THAT Zuckerberg, the brain of Facebook. He called to thank me and thank you. He talked about how stations have really embraced Facebook. “It’s so great that stations are putting so much of their video and producing content on Facebook live on [...]

Election Day Coverage: An Opportunity to Get it Right

Disgust. Uneasiness.  Anger. As voters put an end to election season tomorrow (hopefully), these aren’t the feelings generally associated with declaring winners.  Those words also apply to how many people view the news media. So for news organizations, striking the right tone on election night is important. Here are some big picture thoughts before you [...]

Are You Caught in Journalism’s Downward Spiral?

This weekend’s coverage of the 9/11 anniversary and related political stories had me shaking my head in amazement. As I was reading tweets, Facebook posts and coverage about Hillary Clinton and her leaving the 9/11 ceremonies early, it struck me (again) how news organizations have changed. If you’ve been around more than a few years, [...]

By | 2016-12-13T15:28:00+00:00 September 12th, 2016|Uncategorized|0 Comments

WAKE-UP CALL FROM FACEBOOK

Hopefully by now you’ve climbed back up off the floor after reading about Facebook’s latest change to its news feed algorithm. In case you missed it, Facebook says it wants to go back to its core.   A Facebook VP explained, “Facebook was built on the idea of connecting people with their friends and family.” So [...]

By | 2016-12-13T15:28:00+00:00 July 1st, 2016|Uncategorized|0 Comments

Surviving in a Crowded App World

When was the last time you opened your station’s news or weather app and actually used it? Was it... When you first downloaded it? A month ago? Last week? Or you don’t remember? I’ve learned that stations don’t do enough quality control. Here’s an example. We have a client station that has one of the [...]

By | 2016-12-13T15:28:01+00:00 April 4th, 2016|Uncategorized|0 Comments

Making it Up as You Go

A good friend of mine struggles to figure out her computer and phone.  In her world, files disappear and mysteriously move never to be seen again.  When she explains her latest frustration, people are curious:  Why does she have these problems when some of us facing the same thing bungle along and figure out a [...]

By | 2016-12-13T15:28:01+00:00 March 2nd, 2016|Uncategorized|0 Comments