About Steve Schwaid

Today developing an effective digital media strategy is critical for revenue growth and brand-building. Steve is working with station groups, website developers, content suppliers, and others to in three key areas: social media, web and mobile. In addition, Steve puts his extensive television news expertise to work for clients helping them develop and refine their on-air product. Steve has led news operations in markets across the country including Philadelphia, Atlanta, Hartford and Tampa. In addition, he has served as an executive at the corporate level for NBC Universal and Meredith Local Media leading strategic growth and digital content initiatives. Most recently, Steve was vice president of news at WTXF, FOX Philadelphia where he took all newscasts from a fourth place position to second or first. Steve has also served on several industry boards and is the winner of many awards including the Georgia AP Best Website Award and numerous Emmy awards.

Facebook Vs. Your News App

Maybe it’s just me. But I don’t get it. Why do some TV stations continue making Facebook their primary platform for breaking news and especially breaking video instead of their own platforms? Why not make sure the content gets on the station’s revenue platforms? Facebook is a marketing platform. Sure, use it to tell people [...]

Facebook is About to Eat Your Weather Lunch

This time Facebook is going after weather -- local weather, one of a station’s primary content drivers. Jimmy Kimmel may have said it best when talking about his reaction to watching reporters putting themselves In the middle of severe weather: “We don’t pay much attention to them anymore because we now get the weather on [...]

Harvey Coverage Showcases New Coverage Capabilities and the Challenges They Bring

Amazing. Unbelievable. Engaging. The live images we saw from the local stations and cable networks covering the Hurricane Harvey aftermath were almost overwhelming. Technology has pushed live reporting to a new level. Crews weren’t stuck to a stationary position tethered to a microwave or satellite truck. Viewers were taken live into the middle of the [...]

By | 2017-11-02T21:53:02+00:00 September 6th, 2017|CJ&N, future of journalism, Steve Schwaid|0 Comments

Stations Can Save Lives with Social Media

Clients often ask: What are the best content elements to tweet or post on Facebook? The answer isn’t complicated: Obviously, breaking news and breaking weather. Stories that are top of mind, relevant and have viewer impact. Often, stations over-think it. Here is a great example of a post that is local, relevant and a potential [...]

TV Stations Monetizing Facebook Live

Why do stations do so many Facebook Live posts that don’t drive revenue or views to the station’s revenue platforms (air, apps or website)? Yes, you can make money by being very focused with a Facebook revenue strategy. Last month I moderated a webinar for Broadcasting & Cable talking about how stations are using Facebook [...]

A 360-Degree Look at Your Social Media Video

If you’re using the summer months to review your TV station’s digital and social media tactics and strategies (and you should be), make sure you consider how you’re presenting video. Whether it’s Instagram, Snapchat or the “godfather” Facebook, there’s no question the focus should be on images and video.  For most stations, posting video means [...]

Why You Have to do More than a Police Blotter Newscast

Often we use this blog to share TV station best practices. Perhaps we'll tell you about a station’s new, unique or different approach to serve the viewer/user. In today's edition, however, the “best practice” comes not from a TV station but from local police and fire departments and their ability to get news and information [...]

By | 2017-04-26T16:12:57+00:00 April 25th, 2017|Uncategorized|0 Comments

Weather App Promotion: So What’s Different?

Here at CJ&N we constantly share with each other promos that we see from various stations. Many are great spots about upcoming special sweeps pieces. Others promote station brands. More and more frequently, we see stations producing a promo for one of their apps.  Not a bad thing, right? But this past week another one [...]

By | 2017-04-17T16:56:31+00:00 April 11th, 2017|Uncategorized|0 Comments

Facebook & TV Newsrooms: Advice That Will Surprise You

I’m so excited. I just got off a call with Mark Zuckerberg. Yes, THAT Zuckerberg, the brain of Facebook. He called to thank me and thank you. He talked about how stations have really embraced Facebook. “It’s so great that stations are putting so much of their video and producing content on Facebook live on [...]