About Steve Schwaid

Today developing an effective digital media strategy is critical for revenue growth and brand-building. Steve is working with station groups, website developers, content suppliers, and others to in three key areas: social media, web and mobile. In addition, Steve puts his extensive television news expertise to work for clients helping them develop and refine their on-air product. Steve has led news operations in markets across the country including Philadelphia, Atlanta, Hartford and Tampa. In addition, he has served as an executive at the corporate level for NBC Universal and Meredith Local Media leading strategic growth and digital content initiatives. Most recently, Steve was vice president of news at WTXF, FOX Philadelphia where he took all newscasts from a fourth place position to second or first. Steve has also served on several industry boards and is the winner of many awards including the Georgia AP Best Website Award and numerous Emmy awards.

Weather App Promotion: So What’s Different?

Here at CJ&N we constantly share with each other promos that we see from various stations. Many are great spots about upcoming special sweeps pieces. Others promote station brands. More and more frequently, we see stations producing a promo for one of their apps.  Not a bad thing, right? But this past week another one [...]

By | 2017-04-17T16:56:31+00:00 April 11th, 2017|Uncategorized|0 Comments

Facebook & TV Newsrooms: Advice That Will Surprise You

I’m so excited. I just got off a call with Mark Zuckerberg. Yes, THAT Zuckerberg, the brain of Facebook. He called to thank me and thank you. He talked about how stations have really embraced Facebook. “It’s so great that stations are putting so much of their video and producing content on Facebook live on [...]

Election Lesson: We ARE the “Media Elites “!

Many say we “missed it.” I think they’re right. Critics say the media didn’t get it because they are “media elites” who are out of touch with the people. And I think they’re right. Honestly, I didn’t quite understand the meaning of “media elites” at first. But I think I do now. Many of us [...]

By | 2016-12-13T15:28:00+00:00 November 11th, 2016|CJ&N, Election Coverage, Strategy|0 Comments

Reaching Viewers With Your App Promotion

You’ll hear it in almost every newscast: “…And you can download our app for breaking news and weather.” In many newscasts, it’s said the same way every day around the same time. In fact, odds are the copy is in the “format master” so the producer or anchors don’t have to add it. Unfortunately, it [...]

What’s Your “Pocket TV” Strategy?

I live in an area known for frequent power outages. We could lose power for hours in little more than a strong gust of wind. Recently, when a series of predicted storms started to approach the area, I immediately plugged in all of our devices to make sure we were charged up. Honestly, I was getting [...]

By | 2016-12-13T15:28:00+00:00 September 19th, 2016|Digital Strategy, Mobile Devices, Newsroom policies|0 Comments

Are You Caught in Journalism’s Downward Spiral?

This weekend’s coverage of the 9/11 anniversary and related political stories had me shaking my head in amazement. As I was reading tweets, Facebook posts and coverage about Hillary Clinton and her leaving the 9/11 ceremonies early, it struck me (again) how news organizations have changed. If you’ve been around more than a few years, [...]

By | 2016-12-13T15:28:00+00:00 September 12th, 2016|Uncategorized|0 Comments

WAKE-UP CALL FROM FACEBOOK

Hopefully by now you’ve climbed back up off the floor after reading about Facebook’s latest change to its news feed algorithm. In case you missed it, Facebook says it wants to go back to its core.   A Facebook VP explained, “Facebook was built on the idea of connecting people with their friends and family.” So [...]

By | 2016-12-13T15:28:00+00:00 July 1st, 2016|Uncategorized|0 Comments

Surviving in a Crowded App World

When was the last time you opened your station’s news or weather app and actually used it? Was it... When you first downloaded it? A month ago? Last week? Or you don’t remember? I’ve learned that stations don’t do enough quality control. Here’s an example. We have a client station that has one of the [...]

By | 2016-12-13T15:28:01+00:00 April 4th, 2016|Uncategorized|0 Comments

Mobile Graphics: Can you see me now?

“Can you hear me now?” Remember the Verizon ad?  (As if pop culture will ever let us forget it). When it comes to your news mobile app, let’s change it to, “Can you see me now?”  Can you see the images, weather maps and graphics I just put in your Facebook feed on your cell [...]

By | 2016-12-13T15:28:01+00:00 January 22nd, 2016|Digital Strategy|0 Comments