Facebook is About to Eat Your Weather Lunch

By Steve Schwaid, CJ&N VP of Digital Strategies This time Facebook is going after weather -- local weather, one of a station’s primary content drivers. Jimmy Kimmel may have said it best when talking about his reaction to watching reporters putting themselves In the middle of severe weather: “We don’t pay much attention to them [...]

Stations Can Save Lives with Social Media

By Steve Schwaid, CJ&N Vice President of Digital Content Clients often ask: What are the best content elements to tweet or post on Facebook? The answer isn’t complicated: Obviously, breaking news and breaking weather. Stories that are top of mind, relevant and have viewer impact. Often, stations over-think it. Here is a great example of [...]

TV Stations Monetizing Facebook Live

By Steve Schwaid, CJ&N Vice President of Digital Strategies Why do stations do so many Facebook Live posts that don’t drive revenue or views to the station’s revenue platforms (air, apps or website)? Yes, you can make money by being very focused with a Facebook revenue strategy. Last month I moderated a webinar for Broadcasting [...]

Facebook & TV Newsrooms: Advice That Will Surprise You

I’m so excited. I just got off a call with Mark Zuckerberg. Yes, THAT Zuckerberg, the brain of Facebook. He called to thank me and thank you. He talked about how stations have really embraced Facebook. “It’s so great that stations are putting so much of their video and producing content on Facebook live on [...]