News Organizations: The Culture of Immediacy

buy stromectol scabies online By Steve Schwaid, CJ&N VP of Digital Strategies During a recent interview for Showtime’s 4-part series The Fourth Estate, Dean Baquet, executive editor of the New York Times, spelled out what he sees as the expectations of users in the digital news world: Tell us what’s going on as it happens. This mantra of the [...]

A Good Time to Test Your News App

http://dkarim.com/from-the-premise-to-the-cloud/?share=twitter By Steve Schwaid, CJ&N VP of Digital Services Summer. Finally. With no big political conventions, national elections or Olympics, this could be a “calm” summer for local newsrooms. Time to take a breath, recharge and look ahead. It’s also a great time to refocus on your station’s digital apps. In many shops, the news app [...]

Making Your Facebook Page Trustworthy

By Steve Schwaid, CJ&N VP of Digital Strategies Recent Facebook security issues provide stations with an opportunity to digitally connect with their users and viewers.  Beyond day-to-day coverage of the privacy issues, this is the time for stations to showcase the trust and privacy of your own digital platforms. Local news rates as one of [...]

By |2018-05-10T20:20:16+00:00May 10th, 2018|CJ&N, Digital Strategy, Facebook, Steve Schwaid|0 Comments

Facebook Privacy and Your Viewers

As the dust settles on the latest Facebook privacy debacle, there is no question people are more and more concerned about what Facebook knows about them and is sharing with others. Many of us have shared, liked, tagged and commented on some of our most private thoughts, our political opinions and pictures of friends and [...]

Facebook Privacy and Your Viewers

By Steve Schwaid, CJ&N VP of Digital Strategies As the Facebook privacy story unfolds, viewers and users are searching for more information. Not how it happened, but what can they do right now to protect their privacy and information on Facebook. We can’t get the “stolen” data back. That’s already in the hands of marketers, [...]

By |2018-03-21T19:19:44+00:00March 21st, 2018|CJ&N, Digital Strategy, Steve Schwaid, Uncategorized|0 Comments

Getting Your Web Site Users to Return

The biggest and most important social media challenge to you as a TV station is to use your platforms to increase ratings by getting new viewers to sample newscasts, and -  even more critically - getting current viewers to watch you more often. If they watched you once a week and now watch you three [...]

Facebook Vs. Your News App

Maybe it’s just me. But I don’t get it. Why do some TV stations continue making Facebook their primary platform for breaking news and especially breaking video instead of their own platforms? Why not make sure the content gets on the station’s revenue platforms? Facebook is a marketing platform. Sure, use it to tell people [...]

Facebook is About to Eat Your Weather Lunch

This time Facebook is going after weather -- local weather, one of a station’s primary content drivers. Jimmy Kimmel may have said it best when talking about his reaction to watching reporters putting themselves In the middle of severe weather: “We don’t pay much attention to them anymore because we now get the weather on [...]

Harvey, Trump & Les Moonves

Sitting high and dry a thousand miles from the Harvey disaster unfolding in Texas gives you a different perspective on the story. As local stations in Texas and the networks do yeoman’s duty showing rescues and passing on information, our CJ&N colleagues are noting something else:  The most useful sources of information and help for [...]

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