Future of Journalism: Youthful Optimism

“Hi, I’m Hayden, nice to meet you,” she said in a rush. We had never met and we had three minutes to connect.  She is a 20-year-old journalism student and in her eyes, I’m certain, I was some old guy with gray hair and a dubious understanding of her world. “What do you see yourself [...]

Local TV: Wallflower at the Big Dance?

I just returned from a weekend trip out of state to see relatives – a whole house full of young couples, new babies and familiar old faces.  In addition to lots of food and laughter, it gave me new appreciation for how people who aren’t in the “media bubble” see the world these days. I love [...]

Facebook & TV Newsrooms: Advice That Will Surprise You

I’m so excited. I just got off a call with Mark Zuckerberg. Yes, THAT Zuckerberg, the brain of Facebook. He called to thank me and thank you. He talked about how stations have really embraced Facebook. “It’s so great that stations are putting so much of their video and producing content on Facebook live on [...]

Election Day Coverage: An Opportunity to Get it Right

Disgust. Uneasiness.  Anger. As voters put an end to election season tomorrow (hopefully), these aren’t the feelings generally associated with declaring winners.  Those words also apply to how many people view the news media. So for news organizations, striking the right tone on election night is important. Here are some big picture thoughts before you [...]

Reaching Viewers With Your App Promotion

You’ll hear it in almost every newscast: “…And you can download our app for breaking news and weather.” In many newscasts, it’s said the same way every day around the same time. In fact, odds are the copy is in the “format master” so the producer or anchors don’t have to add it. Unfortunately, it [...]

What’s Your “Pocket TV” Strategy?

I live in an area known for frequent power outages. We could lose power for hours in little more than a strong gust of wind. Recently, when a series of predicted storms started to approach the area, I immediately plugged in all of our devices to make sure we were charged up. Honestly, I was getting [...]

By | 2016-12-13T15:28:00+00:00 September 19th, 2016|Digital Strategy, Mobile Devices, Newsroom policies|0 Comments

Mobile Graphics: Can you see me now?

“Can you hear me now?” Remember the Verizon ad?  (As if pop culture will ever let us forget it). When it comes to your news mobile app, let’s change it to, “Can you see me now?”  Can you see the images, weather maps and graphics I just put in your Facebook feed on your cell [...]

By | 2016-12-13T15:28:01+00:00 January 22nd, 2016|Digital Strategy|0 Comments

SOCIAL MEDIA: Who’s Counting?

I spend a fair amount of time cruising various station Facebook pages while watching TV in the evening (cable, streaming, DVR). I know it’s quite a life I lead. Really, it’s ok. It gives me chance to second screen – sometimes third screen - to see what’s happening around the country and what people are [...]

By | 2016-12-13T15:28:01+00:00 January 12th, 2016|Digital Strategy|0 Comments

Take Advantage of Huge Christmas Digital Opportunities

Some of you might say this blog is from Captain Obvious. But I figured I would write it anyway to maximize the enormous digital opportunity on Christmas. We’ve learned that Christmas Day is a huge digital day. Folks are getting new phones, new tablets, wearables and other connected devices. And as the wrapping paper is [...]

By | 2016-12-13T15:28:01+00:00 December 21st, 2015|Digital Strategy|0 Comments