Using Coaching to Give Your Staff Room to Grow

A discussion this morning with my colleagues on offering push notifications prompted further discussion and thought about why it’s so common in this business to boil things down to yea or nay.  Crosstalk or no crosstalk, instead of, what kind, or how to do the best. It is a frustration of many managers I work with [...]

Reaching Viewers With Your App Promotion

You’ll hear it in almost every newscast: “…And you can download our app for breaking news and weather.” In many newscasts, it’s said the same way every day around the same time. In fact, odds are the copy is in the “format master” so the producer or anchors don’t have to add it. Unfortunately, it [...]

What’s Your “Pocket TV” Strategy?

I live in an area known for frequent power outages. We could lose power for hours in little more than a strong gust of wind. Recently, when a series of predicted storms started to approach the area, I immediately plugged in all of our devices to make sure we were charged up. Honestly, I was getting [...]

By | 2016-12-13T15:28:00+00:00 September 19th, 2016|Digital Strategy, Mobile Devices, Newsroom policies|0 Comments

Are You Caught in Journalism’s Downward Spiral?

This weekend’s coverage of the 9/11 anniversary and related political stories had me shaking my head in amazement. As I was reading tweets, Facebook posts and coverage about Hillary Clinton and her leaving the 9/11 ceremonies early, it struck me (again) how news organizations have changed. If you’ve been around more than a few years, [...]

By | 2016-12-13T15:28:00+00:00 September 12th, 2016|Uncategorized|0 Comments

WAKE-UP CALL FROM FACEBOOK

Hopefully by now you’ve climbed back up off the floor after reading about Facebook’s latest change to its news feed algorithm. In case you missed it, Facebook says it wants to go back to its core.   A Facebook VP explained, “Facebook was built on the idea of connecting people with their friends and family.” So [...]

By | 2016-12-13T15:28:00+00:00 July 1st, 2016|Uncategorized|0 Comments

Surviving in a Crowded App World

When was the last time you opened your station’s news or weather app and actually used it? Was it... When you first downloaded it? A month ago? Last week? Or you don’t remember? I’ve learned that stations don’t do enough quality control. Here’s an example. We have a client station that has one of the [...]

By | 2016-12-13T15:28:01+00:00 April 4th, 2016|Uncategorized|0 Comments

Making it Up as You Go

A good friend of mine struggles to figure out her computer and phone.  In her world, files disappear and mysteriously move never to be seen again.  When she explains her latest frustration, people are curious:  Why does she have these problems when some of us facing the same thing bungle along and figure out a [...]

By | 2016-12-13T15:28:01+00:00 March 2nd, 2016|Uncategorized|0 Comments

Mobile Graphics: Can you see me now?

“Can you hear me now?” Remember the Verizon ad?  (As if pop culture will ever let us forget it). When it comes to your news mobile app, let’s change it to, “Can you see me now?”  Can you see the images, weather maps and graphics I just put in your Facebook feed on your cell [...]

By | 2016-12-13T15:28:01+00:00 January 22nd, 2016|Digital Strategy|0 Comments