Local TV: Wallflower at the Big Dance?

I just returned from a weekend trip out of state to see relatives – a whole house full of young couples, new babies and familiar old faces.  In addition to lots of food and laughter, it gave me new appreciation for how people who aren’t in the “media bubble” see the world these days. I love [...]

Facebook & TV Newsrooms: Advice That Will Surprise You

I’m so excited. I just got off a call with Mark Zuckerberg. Yes, THAT Zuckerberg, the brain of Facebook. He called to thank me and thank you. He talked about how stations have really embraced Facebook. “It’s so great that stations are putting so much of their video and producing content on Facebook live on [...]

Alternative Facts, “Fake News” & Local TV

In a focus group I sat in on last week, one local news viewer said,  “There are plenty of places I can turn to for opinion, no matter if it is left, right or something else.  I watch the local news because it isn’t like that.”  According to our research, his viewpoint is shared by [...]

By | 2017-01-24T20:46:41+00:00 January 24th, 2017|CJ&N, Election Coverage, Strategy|0 Comments

Election Lesson: We ARE the “Media Elites “!

Many say we “missed it.” I think they’re right. Critics say the media didn’t get it because they are “media elites” who are out of touch with the people. And I think they’re right. Honestly, I didn’t quite understand the meaning of “media elites” at first. But I think I do now. Many of us [...]

By | 2016-12-13T15:28:00+00:00 November 11th, 2016|CJ&N, Election Coverage, Strategy|0 Comments

Election Day Coverage: An Opportunity to Get it Right

Disgust. Uneasiness.  Anger. As voters put an end to election season tomorrow (hopefully), these aren’t the feelings generally associated with declaring winners.  Those words also apply to how many people view the news media. So for news organizations, striking the right tone on election night is important. Here are some big picture thoughts before you [...]

Using Coaching to Give Your Staff Room to Grow

A discussion this morning with my colleagues on offering push notifications prompted further discussion and thought about why it’s so common in this business to boil things down to yea or nay.  Crosstalk or no crosstalk, instead of, what kind, or how to do the best. It is a frustration of many managers I work with [...]

Reaching Viewers With Your App Promotion

You’ll hear it in almost every newscast: “…And you can download our app for breaking news and weather.” In many newscasts, it’s said the same way every day around the same time. In fact, odds are the copy is in the “format master” so the producer or anchors don’t have to add it. Unfortunately, it [...]

What’s Your “Pocket TV” Strategy?

I live in an area known for frequent power outages. We could lose power for hours in little more than a strong gust of wind. Recently, when a series of predicted storms started to approach the area, I immediately plugged in all of our devices to make sure we were charged up. Honestly, I was getting [...]

By | 2016-12-13T15:28:00+00:00 September 19th, 2016|Digital Strategy, Mobile Devices, Newsroom policies|0 Comments

Are You Caught in Journalism’s Downward Spiral?

This weekend’s coverage of the 9/11 anniversary and related political stories had me shaking my head in amazement. As I was reading tweets, Facebook posts and coverage about Hillary Clinton and her leaving the 9/11 ceremonies early, it struck me (again) how news organizations have changed. If you’ve been around more than a few years, [...]

By | 2016-12-13T15:28:00+00:00 September 12th, 2016|Uncategorized|0 Comments

WAKE-UP CALL FROM FACEBOOK

Hopefully by now you’ve climbed back up off the floor after reading about Facebook’s latest change to its news feed algorithm. In case you missed it, Facebook says it wants to go back to its core.   A Facebook VP explained, “Facebook was built on the idea of connecting people with their friends and family.” So [...]

By | 2016-12-13T15:28:00+00:00 July 1st, 2016|Uncategorized|0 Comments