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So far CJ&N Inc has created 15 blog entries.

The Mother of Pandemics – and Invention

Rio de Janeiro By John Altenbern, CJ&N president During Warren Buffett’s virtual shareholder meeting the other day, he called attention to a line he has used before:  “Don’t bet against America.”  Today, I will go a step further:  Don’t bet against local television.  In some corners of our business the doomsayers are in full bloom.  Advertising is gone [...]

My TV has Sprung a Leak

Hukeri By John Altenbern, CJ&N President This time of year the Midwest presents special challenges.  Saturday morning, as a steady trickle of water came down my garage wall from melting ice dams on the roof, I resigned myself to watching a slow-motion domestic disaster unfold.  Water always finds a way in.   Just 24 hours before, I [...]

By |2019-02-25T19:39:03+00:00February 25th, 2019|Uncategorized|0 Comments

Smart TVs… Too Smart?

By David Tressel, CJ&N Senior Consultant This past holiday season, it was hard not to trip over all the flat screen TV boxes in the aisles of Best Buy, Target or Wal-Mart stores. It was also hard to avoid taking advantage of the great deals, and many of those deals continued into 2019.   While [...]

By |2019-01-29T20:58:06+00:00January 29th, 2019|Uncategorized|0 Comments

Facebook Strategy: POST TO PROMOTE

By Steve Schwaid, CJ&N VP of Digital Services As we head into the next rating period, this is a good time to talk about using Facebook to drive viewers and users to your revenue platforms. It’s a tactic called POP. Nope, this doesn’t stand for Proof of Performance, but instead in the digital word it’s [...]

By |2019-01-16T16:00:07+00:00January 16th, 2019|Uncategorized|0 Comments

On the Wish List of Every News Photographer & Reporter

By David Tressel, CJ&N Senior Consultant Wait - we have something to say before you wrap up your shopping for your favorite journalist. A few days ago, I received an alert that DJI Technology is releasing a new product that could be a gamechanger for YouTubers, particularly vloggers. Broadcasters and professional videographers know the name [...]

By |2018-12-12T16:00:34+00:00December 12th, 2018|Uncategorized|0 Comments

Facebook Watch Parties: Invitation to Disaster

By Steve Schwaid, CJ&N VP of Digital Strategies   What if I invited you to a Facebook online Super Bowl watch party? You might be intrigued.  An online watch party? Now, what if I invite you to a Facebook Watch Party for a multi-alarm apartment complex fire? Really?  A party to watch people and families lose [...]

By |2018-11-29T16:53:31+00:00November 29th, 2018|CJ&N, Steve Schwaid|0 Comments

When Sweeps Never End

By John Altenbern, President – CJ&N, Inc. It’s a debate with renewed life in every market:  What’s the point of traditional “sweeps months” four times a year when electronic ratings measurement is constant? With the advent of electronic ratings every 30 days throughout the year in every market, the obvious answer would seem to be [...]

By |2018-11-05T23:23:02+00:00November 5th, 2018|CJ&N|0 Comments

News Organizations: The Culture of Immediacy

By Steve Schwaid, CJ&N VP of Digital Strategies During a recent interview for Showtime’s 4-part series The Fourth Estate, Dean Baquet, executive editor of the New York Times, spelled out what he sees as the expectations of users in the digital news world: Tell us what’s going on as it happens. This mantra of the [...]

It’s Time to Get Pushy With Your Push Alerts

By Steve Schwaid, CJ&N VP of Digital Strategies We’re clearly in the midst of summer TV doldrums. On broadcast and cable on any given night, it’s an assortment of reruns, reality and a smattering of summer shows. Broadcast and cable viewership looks like it’s down or flat. But the streaming services?  They thrive during the [...]

By |2018-07-17T18:42:01+00:00July 17th, 2018|Uncategorized|0 Comments
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