So, Bruce is on Broadway … and has received great reviews for what he calls his first real job, Springsteen on Broadway. But this blog isn’t about his music. It’s about his philosophy… a philosophy worthy of all our consideration, and directly applicable to news delivery. In a very insightful New York Times article (link), [...]
A discussion this morning with my colleagues on offering push notifications prompted further discussion and thought about why it’s so common in this business to boil things down to yea or nay. Crosstalk or no crosstalk, instead of, what kind, or how to do the best. It is a frustration of many managers I work with [...]
Good storytelling begins and ends (especially begins) with good communication. And it’s really pretty simple: start with a strong lead sentence that “tells them what you’re gonna tell them.” You know, the one your English and/or journalism teacher insisted on. There’s a reason for it. When you start with a strong lead sentence that tells [...]