Maybe it’s just me. But I don’t get it. Why do some TV stations continue making Facebook their primary platform for breaking news and especially breaking video instead of their own platforms? Why not make sure the content gets on the station’s revenue platforms? Facebook is a marketing platform. Sure, use it to tell people [...]
This time Facebook is going after weather -- local weather, one of a station’s primary content drivers. Jimmy Kimmel may have said it best when talking about his reaction to watching reporters putting themselves In the middle of severe weather: “We don’t pay much attention to them anymore because we now get the weather on [...]
Amazing. Unbelievable. Engaging. The live images we saw from the local stations and cable networks covering the Hurricane Harvey aftermath were almost overwhelming. Technology has pushed live reporting to a new level. Crews weren’t stuck to a stationary position tethered to a microwave or satellite truck. Viewers were taken live into the middle of the [...]
Sitting high and dry a thousand miles from the Harvey disaster unfolding in Texas gives you a different perspective on the story. As local stations in Texas and the networks do yeoman’s duty showing rescues and passing on information, our CJ&N colleagues are noting something else: The most useful sources of information and help for [...]
By Steve Schwaid CJ&N VP of Digital Strategies In this business, we’re so busy literally worrying about tomorrow that sometimes we fail to see what could be ahead just a year or two into the future. Disney announced a couple of weeks ago that it will get off of Netflix and create its own [...]
Clients often ask: What are the best content elements to tweet or post on Facebook? The answer isn’t complicated: Obviously, breaking news and breaking weather. Stories that are top of mind, relevant and have viewer impact. Often, stations over-think it. Here is a great example of a post that is local, relevant and a potential [...]
Why do stations do so many Facebook Live posts that don’t drive revenue or views to the station’s revenue platforms (air, apps or website)? Yes, you can make money by being very focused with a Facebook revenue strategy. Last month I moderated a webinar for Broadcasting & Cable talking about how stations are using Facebook [...]
If you’re using the summer months to review your TV station’s digital and social media tactics and strategies (and you should be), make sure you consider how you’re presenting video. Whether it’s Instagram, Snapchat or the “godfather” Facebook, there’s no question the focus should be on images and video. For most stations, posting video means [...]
Often we use this blog to share TV station best practices. Perhaps we'll tell you about a station’s new, unique or different approach to serve the viewer/user. In today's edition, however, the “best practice” comes not from a TV station but from local police and fire departments and their ability to get news and information [...]
“Hi, I’m Hayden, nice to meet you,” she said in a rush. We had never met and we had three minutes to connect. She is a 20-year-old journalism student and in her eyes, I’m certain, I was some old guy with gray hair and a dubious understanding of her world. “What do you see yourself [...]
