International News Hits Close To Home – But Local Stations Don’t

The attacks in Paris really hit home for me this weekend – as they have for many Americans. And so has the disappointing local TV coverage of this huge international story with direct implications in all of our hometowns.  Friday night, my daughter was getting on a plane in Boston to return to college in [...]

By | 2016-12-13T15:28:01+00:00 November 16th, 2015|Social Media, Strategy|0 Comments

Paris and Your Local News Digital Products

Maybe it’s me. Maybe I have unrealistic expectations … that stations take on their digital products in an aggressive, relevant and meaningful way.  But after all, it is the future (and the now). This weekend showed that many stations are still living in their traditional analog world, focused on TV and missing a digital opportunity to [...]

By | 2016-12-13T15:28:01+00:00 November 16th, 2015|Uncategorized|0 Comments

STAR TREK: YOUR NEXT GENERATION

The GM woke up from a nightmare. In a cold sweat, all he/she could think about was something from the nightmare, when the network affiliate relations representative said on the phone: "We've enjoyed our relationship for the past 50 years, but when our contract expires we won't be renewing it." The conversation continued: "Who will [...]

By | 2016-12-13T15:28:01+00:00 November 4th, 2015|Uncategorized|0 Comments

If Your Apps are an Afterthought, Rethink Your Priorities

What's the first touch point for your brand on a daily basis?  For increasing numbers of local television stations, that answer is "an app."  More than many newscasts and probably way more than your website, the app is a growing point of contact for consumers. So who is producing app content in your newsroom?  Chances [...]

By | 2016-12-13T15:28:01+00:00 October 27th, 2015|Uncategorized|0 Comments

Gone Too Soon

Most people don’t shock easily anymore, not after a decade of beheadings and school shootings and families murdered in their homes and wall-to-wall coverage of airplanes intentionally being flown into mountains (or vanishing altogether). This week, as we learned the details of the murder of WDBJ’s Allison Parker and Adam Ward, we felt shock. And [...]

By | 2016-12-13T15:28:01+00:00 August 28th, 2015|Uncategorized|0 Comments

The Neglected Screen

Imagine if viewers tuned in to your newscast and saw a complete hash -- random soundbites, video from news conferences, click-bait video, a reporter’s story from two days ago and a weather forecast recorded six hours earlier -- all jumbled together for no apparent reason. Well, guess what?  That’s probably what they get from your [...]

By | 2016-12-13T15:28:01+00:00 July 15th, 2015|Uncategorized|0 Comments

Over the Top about OTT

I love the Fourth of July. It’s become the second most important holiday on our family calendar, behind only the Christmas/New Year week, which is often more work than fun.  But Independence Day, in addition to forcing us all to take pause and consider our freedoms, is about family, tradition and fun in the sun. [...]

By | 2016-12-13T15:28:02+00:00 July 8th, 2015|Uncategorized|0 Comments

Social Media Insanity Syndrome

Come on.  Really? Reporters taking selfies at murder scenes? Smiling reporters in front of tornado damaged homes? News teams posing with guns pointed at the camera with a smile on their faces. A producer posting a tweet hoping police will use real bullets on protestors. A post from a newsroom with wrong information because they [...]

By | 2015-05-28T17:17:16+00:00 May 28th, 2015|Newsroom policies, Social Media|0 Comments

Attract Viewers with Content, Not Contests

"Watch our morning news and you could win a trip to England." "Watch our 6 pm news and you could win a cruise." "Watch our 11/10 pm news and you could win a mortgage or a $1,000 a week." Topicals have now been replaced with spots that remind me of car sales folks. Come in, [...]

By | 2016-12-13T15:28:02+00:00 May 5th, 2015|Strategy|0 Comments