The GM woke up from a nightmare. In a cold sweat, all he/she could think about was something from the nightmare, when the network affiliate relations representative said on the phone: "We've enjoyed our relationship for the past 50 years, but when our contract expires we won't be renewing it." The conversation continued: "Who will [...]
What's the first touch point for your brand on a daily basis? For increasing numbers of local television stations, that answer is "an app." More than many newscasts and probably way more than your website, the app is a growing point of contact for consumers. So who is producing app content in your newsroom? Chances [...]
Most people don’t shock easily anymore, not after a decade of beheadings and school shootings and families murdered in their homes and wall-to-wall coverage of airplanes intentionally being flown into mountains (or vanishing altogether). This week, as we learned the details of the murder of WDBJ’s Allison Parker and Adam Ward, we felt shock. And [...]
I love the Fourth of July. It’s become the second most important holiday on our family calendar, behind only the Christmas/New Year week, which is often more work than fun. But Independence Day, in addition to forcing us all to take pause and consider our freedoms, is about family, tradition and fun in the sun. [...]
