By Steve Schwaid, CJ&N VP of Digital Strategies What if I invited you to a Facebook online Super Bowl watch party? You might be intrigued. An online watch party? Now, what if I invite you to a Facebook Watch Party for a multi-alarm apartment complex fire? Really? A party to watch people and families lose [...]
By John Altenbern, President – CJ&N, Inc. It’s a debate with renewed life in every market: What’s the point of traditional “sweeps months” four times a year when electronic ratings measurement is constant? With the advent of electronic ratings every 30 days throughout the year in every market, the obvious answer would seem to be [...]
By Steve Schwaid, CJ&N VP of Digital Strategies During a recent interview for Showtime’s 4-part series The Fourth Estate, Dean Baquet, executive editor of the New York Times, spelled out what he sees as the expectations of users in the digital news world: Tell us what’s going on as it happens. This mantra of the [...]
By Steve Schwaid, CJ&N VP of Digital Strategies We’re clearly in the midst of summer TV doldrums. On broadcast and cable on any given night, it’s an assortment of reruns, reality and a smattering of summer shows. Broadcast and cable viewership looks like it’s down or flat. But the streaming services? They thrive during the [...]
By Steve Schwaid, CJ&N VP of Digital Services Summer. Finally. With no big political conventions, national elections or Olympics, this could be a “calm” summer for local newsrooms. Time to take a breath, recharge and look ahead. It’s also a great time to refocus on your station’s digital apps. In many shops, the news app [...]
By Steve Schwaid, CJ&N VP of Digital Strategies Recent Facebook security issues provide stations with an opportunity to digitally connect with their users and viewers. Beyond day-to-day coverage of the privacy issues, this is the time for stations to showcase the trust and privacy of your own digital platforms. Local news rates as one of [...]
For mobile users, apps are their connection to the world. With a click, they can see local restaurants, nearby movies, the weather, news and an assortment of other content created for the user. For years, stations have looked at their apps as a way to gain digital users and expand their news audience. But are [...]
So, Bruce is on Broadway … and has received great reviews for what he calls his first real job, Springsteen on Broadway. But this blog isn’t about his music. It’s about his philosophy… a philosophy worthy of all our consideration, and directly applicable to news delivery. In a very insightful New York Times article (link), [...]
Maybe it’s just me. But I don’t get it. Why do some TV stations continue making Facebook their primary platform for breaking news and especially breaking video instead of their own platforms? Why not make sure the content gets on the station’s revenue platforms? Facebook is a marketing platform. Sure, use it to tell people [...]
Sitting high and dry a thousand miles from the Harvey disaster unfolding in Texas gives you a different perspective on the story. As local stations in Texas and the networks do yeoman’s duty showing rescues and passing on information, our CJ&N colleagues are noting something else: The most useful sources of information and help for [...]
