Stations Can Save Lives with Social Media

Clients often ask: What are the best content elements to tweet or post on Facebook?

The answer isn’t complicated:

  • Obviously, breaking news and breaking weather.
  • Stories that are top of mind, relevant and have viewer impact.

Often, stations over-think it.

Here is a great example of a post that is local, relevant and a potential life saver pushed to Twitter –  and it did not come from a media company.

This Tweet is from a police department. Its social media person posts good content daily. In this case, he/she was thinking about their followers with this post dealing with the hot summer weather and the recent deaths of kids left accidentally in locked hot cars.

There’s little question that those with kids and pets paused for a moment as they read this tweet. That’s engagement.

This is a great tweet that you could be sending, providing life-saving information with updated weather information while providing a public service.

Sometimes stations post just to meet a “daily quota” and may miss the real story of the day – the story that may have an impact of viewers throughout the market.

Consider Tweets and posts like this one. You could save lives, and it doesn’t get any more engaging than that.

By | 2017-11-02T21:50:38+00:00 August 11th, 2017|CJ&N, Digital Strategy, Facebook, Mobile Devices, News Apps, Steve Schwaid|0 Comments

About the Author:

Today developing an effective digital media strategy is critical for revenue growth and brand-building. Steve is working with station groups, website developers, content suppliers, and others to in three key areas: social media, web and mobile. In addition, Steve puts his extensive television news expertise to work for clients helping them develop and refine their on-air product. Steve has led news operations in markets across the country including Philadelphia, Atlanta, Hartford and Tampa. In addition, he has served as an executive at the corporate level for NBC Universal and Meredith Local Media leading strategic growth and digital content initiatives. Most recently, Steve was vice president of news at WTXF, FOX Philadelphia where he took all newscasts from a fourth place position to second or first. Steve has also served on several industry boards and is the winner of many awards including the Georgia AP Best Website Award and numerous Emmy awards.