By Steve Schwaid, CJ&N VP of Digital Services Summer. Finally. With no big political conventions, national elections or Olympics, this could be a “calm” summer for local newsrooms. Time to take a breath, recharge and look ahead. It’s also a great time to refocus on your station’s digital apps. In many shops, the news app [...]
By Steve Schwaid, CJ&N VP of Digital Services Please make it stop. Too often reporters and anchors, immersed in the day-to-day mentality of the job, forget it’s not always about them. They lose sight of the context that it’s about the viewers, the users, and the people who rely on us for accurate, credible and [...]
By Steve Schwaid, CJ&N VP of Digital Strategies Recent Facebook security issues provide stations with an opportunity to digitally connect with their users and viewers. Beyond day-to-day coverage of the privacy issues, this is the time for stations to showcase the trust and privacy of your own digital platforms. Local news rates as one of [...]
As the dust settles on the latest Facebook privacy debacle, there is no question people are more and more concerned about what Facebook knows about them and is sharing with others. Many of us have shared, liked, tagged and commented on some of our most private thoughts, our political opinions and pictures of friends and [...]
By Steve Schwaid, CJ&N VP of Digital Strategies As the Facebook privacy story unfolds, viewers and users are searching for more information. Not how it happened, but what can they do right now to protect their privacy and information on Facebook. We can’t get the “stolen” data back. That’s already in the hands of marketers, [...]
The biggest and most important social media challenge to you as a TV station is to use your platforms to increase ratings by getting new viewers to sample newscasts, and - even more critically - getting current viewers to watch you more often. If they watched you once a week and now watch you three [...]
For mobile users, apps are their connection to the world. With a click, they can see local restaurants, nearby movies, the weather, news and an assortment of other content created for the user. For years, stations have looked at their apps as a way to gain digital users and expand their news audience. But are [...]
Welcome to 2018. Amid all the usual predictions about our business, I’ve been thinking about the faces of local TV. As change and retirements seem to become more frequent, so does the notion that maybe it’s not about people anymore. Is it just a “content machine” we need to mind? There’s discussion that the network [...]
Have you seen HQ? I’m talking about the app called HQ. Actually, I hadn’t seen it until my 34-year-old son showed it to me last week. It seems to be hot among millennials. Chances are GMs, station managers and news directors will say the same thing I did: Why didn’t I think of that? The [...]
So, Bruce is on Broadway … and has received great reviews for what he calls his first real job, Springsteen on Broadway. But this blog isn’t about his music. It’s about his philosophy… a philosophy worthy of all our consideration, and directly applicable to news delivery. In a very insightful New York Times article (link), [...]
