By John Altenbern, CJ&N President This time of year the Midwest presents special challenges. Saturday morning, as a steady trickle of water came down my garage wall from melting ice dams on the roof, I resigned myself to watching a slow-motion domestic disaster unfold. Water always finds a way in. Just 24 hours before, I [...]
In the local news world, we’re good at chasing that shiny object. The latest shiny object is OTT – Over The Top.
By David Tressel, CJ&N Senior Consultant This past holiday season, it was hard not to trip over all the flat screen TV boxes in the aisles of Best Buy, Target or Wal-Mart stores. It was also hard to avoid taking advantage of the great deals, and many of those deals continued into 2019. While [...]
By Steve Schwaid, CJ&N VP of Digital Services As we head into the next rating period, this is a good time to talk about using Facebook to drive viewers and users to your revenue platforms. It’s a tactic called POP. Nope, this doesn’t stand for Proof of Performance, but instead in the digital word it’s [...]
By David Tressel, CJ&N Senior Consultant Wait - we have something to say before you wrap up your shopping for your favorite journalist. A few days ago, I received an alert that DJI Technology is releasing a new product that could be a gamechanger for YouTubers, particularly vloggers. Broadcasters and professional videographers know the name [...]
By Steve Schwaid, CJ&N VP of Digital Strategies We’re clearly in the midst of summer TV doldrums. On broadcast and cable on any given night, it’s an assortment of reruns, reality and a smattering of summer shows. Broadcast and cable viewership looks like it’s down or flat. But the streaming services? They thrive during the [...]
As the dust settles on the latest Facebook privacy debacle, there is no question people are more and more concerned about what Facebook knows about them and is sharing with others. Many of us have shared, liked, tagged and commented on some of our most private thoughts, our political opinions and pictures of friends and [...]
By Steve Schwaid, CJ&N VP of Digital Strategies As the Facebook privacy story unfolds, viewers and users are searching for more information. Not how it happened, but what can they do right now to protect their privacy and information on Facebook. We can’t get the “stolen” data back. That’s already in the hands of marketers, [...]
For mobile users, apps are their connection to the world. With a click, they can see local restaurants, nearby movies, the weather, news and an assortment of other content created for the user. For years, stations have looked at their apps as a way to gain digital users and expand their news audience. But are [...]
Have you seen HQ? I’m talking about the app called HQ. Actually, I hadn’t seen it until my 34-year-old son showed it to me last week. It seems to be hot among millennials. Chances are GMs, station managers and news directors will say the same thing I did: Why didn’t I think of that? The [...]
