Attract Viewers with Content, Not Contests

"Watch our morning news and you could win a trip to England." "Watch our 6 pm news and you could win a cruise." "Watch our 11/10 pm news and you could win a mortgage or a $1,000 a week." Topicals have now been replaced with spots that remind me of car sales folks. Come in, [...]

By | 2016-12-13T15:28:02+00:00 May 5th, 2015|Strategy|0 Comments

Television: Distribution on the Brink

When I went out for lunch today something caught my eye as I drove by my local cable company: a Brinks truck backed up to the front door (I’m not kidding). They were about to cart off another load of money, some of it probably mine from a monthly three-digit cable bill. I’ve never been [...]

By | 2016-12-13T15:28:02+00:00 April 28th, 2015|Strategy|0 Comments

Time to Stop Serving Up News in the Same Old Way

How do you like your burgers?  Chances are your answer isn’t “Like McDonald’s makes them.”   Last week’s news had two burger stories that speak volumes about local news, too.  First, the CEO of McDonald’s got himself “McFired” for slipping sales and lack of innovation.  Second, Shake Shack had a huge public stock offering, instantly making [...]

By | 2016-12-13T15:28:02+00:00 February 2nd, 2015|Strategy|Comments Off on Time to Stop Serving Up News in the Same Old Way

Can You Hear Your Future?

You can almost hear it. That clicking sound. It’s getting a bit louder every day. Can you hear it? Listen carefully. If you have spent time at an airport, a mall, or waiting in line to pay at the grocery store, then you’ve probably seen it or even been part of it. It’s the sound [...]

By | 2016-12-13T15:28:02+00:00 October 22nd, 2014|Mobile Devices, Strategy|Comments Off on Can You Hear Your Future?

A Dose of Reality and a Call to Action

Sometimes a dose of reality can be pretty sobering, and scary. We’ve all heard about the cord cutters in the trades, but you don’t often get a sense of how real it is. I’m in the OLDER demo. I must have my cable channels along with my Netflix. I don’t have Hulu plus, and while [...]

By | 2016-12-13T15:28:02+00:00 July 14th, 2014|Mobile Devices, Strategy|Comments Off on A Dose of Reality and a Call to Action

Simple Fix for Weak Storytelling

Good storytelling begins and ends (especially begins) with good communication. And it’s really pretty simple: start with a strong lead sentence that “tells them what you’re gonna tell them.” You know, the one your English and/or journalism teacher insisted on. There’s a reason for it. When you start with a strong lead sentence that tells [...]

By | 2016-12-13T15:28:03+00:00 April 11th, 2014|Strategy|Comments Off on Simple Fix for Weak Storytelling

Update Your Topical Strategy: Don’t Hold Back!

If you’re still trying not to “give away” the story on your teases and topicals, it’s time to update your strategy. You’ve likely seen the parodies making fun of the way doom is promised in news teases without revealing what is causing it. Even Dish TV has poked fun with a recent ad for its [...]

By | 2016-12-13T15:28:03+00:00 March 17th, 2014|Mobile Devices, Strategy|Comments Off on Update Your Topical Strategy: Don’t Hold Back!