A discussion this morning with my colleagues on offering push notifications prompted further discussion and thought about why it’s so common in this business to boil things down to yea or nay. Crosstalk or no crosstalk, instead of, what kind, or how to do the best. It is a frustration of many managers I work with [...]
You’ll hear it in almost every newscast: “…And you can download our app for breaking news and weather.” In many newscasts, it’s said the same way every day around the same time. In fact, odds are the copy is in the “format master” so the producer or anchors don’t have to add it. Unfortunately, it [...]
I live in an area known for frequent power outages. We could lose power for hours in little more than a strong gust of wind. Recently, when a series of predicted storms started to approach the area, I immediately plugged in all of our devices to make sure we were charged up. Honestly, I was getting [...]
We see it almost every day on TV when viewers send cell phone video. They shoot great video of a chase, a reunion or some breaking news - but because of the way the phone was held more than half the screen has no video when it shows up on TV. The reason is simple. [...]
The attacks in Paris really hit home for me this weekend – as they have for many Americans. And so has the disappointing local TV coverage of this huge international story with direct implications in all of our hometowns. Friday night, my daughter was getting on a plane in Boston to return to college in [...]
Come on. Really? Reporters taking selfies at murder scenes? Smiling reporters in front of tornado damaged homes? News teams posing with guns pointed at the camera with a smile on their faces. A producer posting a tweet hoping police will use real bullets on protestors. A post from a newsroom with wrong information because they [...]
We've mentioned it before, but in light of recent events, it bears repeating. We’re talking about the social media being posted by folks in your newsroom under your station brand. Insensitive posts are damaging. They reflect poorly upon your brand. Especially on twitter where the message is short… often too short. Stations want to use [...]
