By Steve Schwaid, CJ&N VP of Digital Services Please make it stop. Too often reporters and anchors, immersed in the day-to-day mentality of the job, forget it’s not always about them. They lose sight of the context that it’s about the viewers, the users, and the people who rely on us for accurate, credible and [...]
The biggest and most important social media challenge to you as a TV station is to use your platforms to increase ratings by getting new viewers to sample newscasts, and - even more critically - getting current viewers to watch you more often. If they watched you once a week and now watch you three [...]
Maybe it’s just me. But I don’t get it. Why do some TV stations continue making Facebook their primary platform for breaking news and especially breaking video instead of their own platforms? Why not make sure the content gets on the station’s revenue platforms? Facebook is a marketing platform. Sure, use it to tell people [...]
This time Facebook is going after weather -- local weather, one of a station’s primary content drivers. Jimmy Kimmel may have said it best when talking about his reaction to watching reporters putting themselves In the middle of severe weather: “We don’t pay much attention to them anymore because we now get the weather on [...]
Sitting high and dry a thousand miles from the Harvey disaster unfolding in Texas gives you a different perspective on the story. As local stations in Texas and the networks do yeoman’s duty showing rescues and passing on information, our CJ&N colleagues are noting something else: The most useful sources of information and help for [...]
Why do stations do so many Facebook Live posts that don’t drive revenue or views to the station’s revenue platforms (air, apps or website)? Yes, you can make money by being very focused with a Facebook revenue strategy. Last month I moderated a webinar for Broadcasting & Cable talking about how stations are using Facebook [...]
If you’re using the summer months to review your TV station’s digital and social media tactics and strategies (and you should be), make sure you consider how you’re presenting video. Whether it’s Instagram, Snapchat or the “godfather” Facebook, there’s no question the focus should be on images and video. For most stations, posting video means [...]
I just returned from a weekend trip out of state to see relatives – a whole house full of young couples, new babies and familiar old faces. In addition to lots of food and laughter, it gave me new appreciation for how people who aren’t in the “media bubble” see the world these days. I love [...]
I’m so excited. I just got off a call with Mark Zuckerberg. Yes, THAT Zuckerberg, the brain of Facebook. He called to thank me and thank you. He talked about how stations have really embraced Facebook. “It’s so great that stations are putting so much of their video and producing content on Facebook live on [...]
Disgust. Uneasiness. Anger. As voters put an end to election season tomorrow (hopefully), these aren’t the feelings generally associated with declaring winners. Those words also apply to how many people view the news media. So for news organizations, striking the right tone on election night is important. Here are some big picture thoughts before you [...]
