Maybe it’s just me. But I don’t get it. Why do some TV stations continue making Facebook their primary platform for breaking news and especially breaking video instead of their own platforms? Why not make sure the content gets on the station’s revenue platforms? Facebook is a marketing platform. Sure, use it to tell people [...]
Amazing. Unbelievable. Engaging. The live images we saw from the local stations and cable networks covering the Hurricane Harvey aftermath were almost overwhelming. Technology has pushed live reporting to a new level. Crews weren’t stuck to a stationary position tethered to a microwave or satellite truck. Viewers were taken live into the middle of the [...]
The attacks in Paris really hit home for me this weekend – as they have for many Americans. And so has the disappointing local TV coverage of this huge international story with direct implications in all of our hometowns. Friday night, my daughter was getting on a plane in Boston to return to college in [...]
Maybe it’s me. Maybe I have unrealistic expectations … that stations take on their digital products in an aggressive, relevant and meaningful way. But after all, it is the future (and the now). This weekend showed that many stations are still living in their traditional analog world, focused on TV and missing a digital opportunity to [...]
