Simple Fix for Weak Storytelling

Good storytelling begins and ends (especially begins) with good communication. And it’s really pretty simple: start with a strong lead sentence that “tells them what you’re gonna tell them.” You know, the one your English and/or journalism teacher insisted on. There’s a reason for it. When you start with a strong lead sentence that tells [...]

By | 2016-12-13T15:28:03+00:00 April 11th, 2014|Strategy|Comments Off on Simple Fix for Weak Storytelling

Update Your Topical Strategy: Don’t Hold Back!

If you’re still trying not to “give away” the story on your teases and topicals, it’s time to update your strategy. You’ve likely seen the parodies making fun of the way doom is promised in news teases without revealing what is causing it. Even Dish TV has poked fun with a recent ad for its [...]

By | 2016-12-13T15:28:03+00:00 March 17th, 2014|Mobile Devices, Strategy|Comments Off on Update Your Topical Strategy: Don’t Hold Back!

People are Watching TV… but what about local news?

Look at your numbers over the past several years. Chances are your late news shares are down — in many markets, down double digits. Meanwhile people are watching television in huge numbers. Prime time has seen great numbers, cable is doing well, the Academy Awards were up, and then there’s Netflix, Hulu and the other [...]

By | 2016-12-13T15:28:03+00:00 March 7th, 2014|Uncategorized|Comments Off on People are Watching TV… but what about local news?

Late Night TV Lesson for Local News

There’s a new vibe in late night television with Jimmy Fallon at the helm of The Tonight Show. Unlike many changes, this one feels like the generational torch has been passed. Jay Leno rapping with Justin Timberlake? Not on your life. But all of the other trappings of late night TV are still there — [...]

By | 2016-12-13T15:28:03+00:00 February 26th, 2014|Uncategorized|Comments Off on Late Night TV Lesson for Local News

Stop. Look and Read: Sensitivity in Social Media

We've mentioned it before, but in light of recent events, it bears repeating. We’re talking about the social media being posted by folks in your newsroom under your station brand. Insensitive posts are damaging. They reflect poorly upon your brand. Especially on twitter where the message is short… often too short. Stations want to use [...]

By | 2016-12-13T15:28:03+00:00 February 10th, 2014|Social Media|Comments Off on Stop. Look and Read: Sensitivity in Social Media