Can You Hear Your Future?

You can almost hear it. That clicking sound. It’s getting a bit louder every day. Can you hear it? Listen carefully. If you have spent time at an airport, a mall, or waiting in line to pay at the grocery store, then you’ve probably seen it or even been part of it. It’s the sound [...]

By | 2016-12-13T15:28:02+00:00 October 22nd, 2014|Mobile Devices, Strategy|Comments Off on Can You Hear Your Future?

Adapting to Facebook’s Changing Rules

These days TV station managers understand how valuable and important Facebook is to reach users and viewers. But many find it a challenge to keep up with Facebook’s constantly changing rules and guidelines. Well, fair warning, Facebook is making another change that will impact your news, sales and promotion departments. Facebook wants to handcuff marketers [...]

By | 2016-12-13T15:28:02+00:00 September 5th, 2014|Uncategorized|Comments Off on Adapting to Facebook’s Changing Rules

Rethinking Outside Media

As you and your team start thinking about your late fall and November media plans, we suggest you question the traditional path you’ve probably taken in the past and make more room for digital options. Where are you spending your outside media money? Chances are the typical places – radio and even possibly newspaper. Usually [...]

By | 2016-12-13T15:28:02+00:00 August 25th, 2014|Uncategorized|Comments Off on Rethinking Outside Media

Rise Above the Fray with Election Coverage

We’re coming up on one of the more important mid-term elections we have seen in recent years. Couple this with declining newspaper readership, an increase in partisan driven websites and battles on social media over policies and candidates, and it means there is an opportunity for local newsrooms to rise above the fray. Now is [...]

By | 2016-12-13T15:28:02+00:00 August 5th, 2014|Uncategorized|Comments Off on Rise Above the Fray with Election Coverage

Get Used to Thinking Bigger

I don’t know about your summer, but mine includes watching shows on DVR and, on weekends, the occasional “binge-viewing” of a cable series or Netflix show. I’m not alone. This week several network research gurus pooled their knowledge about how viewers are watching television this year. It’s an eye-opener if you haven’t seen the data. [...]

By | 2016-12-13T15:28:02+00:00 July 24th, 2014|Uncategorized|Comments Off on Get Used to Thinking Bigger

A Dose of Reality and a Call to Action

Sometimes a dose of reality can be pretty sobering, and scary. We’ve all heard about the cord cutters in the trades, but you don’t often get a sense of how real it is. I’m in the OLDER demo. I must have my cable channels along with my Netflix. I don’t have Hulu plus, and while [...]

By | 2016-12-13T15:28:02+00:00 July 14th, 2014|Mobile Devices, Strategy|Comments Off on A Dose of Reality and a Call to Action

Summer: Time to Evaluate

Summer is the time to squeeze in vacations, sponsor festivals and, more importantly, take stock of your station’s situation. While HUTs often dip mid-summer this is a good time to step back and re-evaluate your product and promotion. Take the time now to make sure you’re on track with your goals, your strategy and timelines. [...]

By | 2016-12-13T15:28:02+00:00 June 30th, 2014|Uncategorized|Comments Off on Summer: Time to Evaluate

Advice for the Last Half of May … Honesty

Are you doing real local news? Relevant news? I’m not talking about the robbery at the 7-11; the two druggies on the street corner that shot one another; or another suspicious package that turned out to be someone’s lunch. Are you telling honest to goodness stories? Be critical of your newsgathering. Are you really digging [...]

By | 2016-12-13T15:28:02+00:00 May 14th, 2014|Uncategorized|Comments Off on Advice for the Last Half of May … Honesty

Simple Fix for Weak Storytelling

Good storytelling begins and ends (especially begins) with good communication. And it’s really pretty simple: start with a strong lead sentence that “tells them what you’re gonna tell them.” You know, the one your English and/or journalism teacher insisted on. There’s a reason for it. When you start with a strong lead sentence that tells [...]

By | 2016-12-13T15:28:03+00:00 April 11th, 2014|Strategy|Comments Off on Simple Fix for Weak Storytelling

Update Your Topical Strategy: Don’t Hold Back!

If you’re still trying not to “give away” the story on your teases and topicals, it’s time to update your strategy. You’ve likely seen the parodies making fun of the way doom is promised in news teases without revealing what is causing it. Even Dish TV has poked fun with a recent ad for its [...]

By | 2016-12-13T15:28:03+00:00 March 17th, 2014|Mobile Devices, Strategy|Comments Off on Update Your Topical Strategy: Don’t Hold Back!