Are you doing real local news? Relevant news? I’m not talking about the robbery at the 7-11; the two druggies on the street corner that shot one another; or another suspicious package that turned out to be someone’s lunch. Are you telling honest to goodness stories? Be critical of your newsgathering. Are you really digging [...]
Look at your numbers over the past several years. Chances are your late news shares are down — in many markets, down double digits. Meanwhile people are watching television in huge numbers. Prime time has seen great numbers, cable is doing well, the Academy Awards were up, and then there’s Netflix, Hulu and the other [...]
We've mentioned it before, but in light of recent events, it bears repeating. We’re talking about the social media being posted by folks in your newsroom under your station brand. Insensitive posts are damaging. They reflect poorly upon your brand. Especially on twitter where the message is short… often too short. Stations want to use [...]
