About Steve Schwaid

Today developing an effective digital media strategy is critical for revenue growth and brand-building. Steve is working with station groups, website developers, content suppliers, and others to in three key areas: social media, web and mobile. In addition, Steve puts his extensive television news expertise to work for clients helping them develop and refine their on-air product. Steve has led news operations in markets across the country including Philadelphia, Atlanta, Hartford and Tampa. In addition, he has served as an executive at the corporate level for NBC Universal and Meredith Local Media leading strategic growth and digital content initiatives. Most recently, Steve was vice president of news at WTXF, FOX Philadelphia where he took all newscasts from a fourth place position to second or first. Steve has also served on several industry boards and is the winner of many awards including the Georgia AP Best Website Award and numerous Emmy awards.

Rethinking Outside Media

As you and your team start thinking about your late fall and November media plans, we suggest you question the traditional path you’ve probably taken in the past and make more room for digital options. Where are you spending your outside media money? Chances are the typical places – radio and even possibly newspaper. Usually [...]

By | 2016-12-13T15:28:02+00:00 August 25th, 2014|Uncategorized|Comments Off on Rethinking Outside Media

A Dose of Reality and a Call to Action

Sometimes a dose of reality can be pretty sobering, and scary. We’ve all heard about the cord cutters in the trades, but you don’t often get a sense of how real it is. I’m in the OLDER demo. I must have my cable channels along with my Netflix. I don’t have Hulu plus, and while [...]

By | 2016-12-13T15:28:02+00:00 July 14th, 2014|Mobile Devices, Strategy|Comments Off on A Dose of Reality and a Call to Action

Advice for the Last Half of May … Honesty

Are you doing real local news? Relevant news? I’m not talking about the robbery at the 7-11; the two druggies on the street corner that shot one another; or another suspicious package that turned out to be someone’s lunch. Are you telling honest to goodness stories? Be critical of your newsgathering. Are you really digging [...]

By | 2016-12-13T15:28:02+00:00 May 14th, 2014|Uncategorized|Comments Off on Advice for the Last Half of May … Honesty

People are Watching TV… but what about local news?

Look at your numbers over the past several years. Chances are your late news shares are down — in many markets, down double digits. Meanwhile people are watching television in huge numbers. Prime time has seen great numbers, cable is doing well, the Academy Awards were up, and then there’s Netflix, Hulu and the other [...]

By | 2016-12-13T15:28:03+00:00 March 7th, 2014|Uncategorized|Comments Off on People are Watching TV… but what about local news?

Stop. Look and Read: Sensitivity in Social Media

We've mentioned it before, but in light of recent events, it bears repeating. We’re talking about the social media being posted by folks in your newsroom under your station brand. Insensitive posts are damaging. They reflect poorly upon your brand. Especially on twitter where the message is short… often too short. Stations want to use [...]

By | 2016-12-13T15:28:03+00:00 February 10th, 2014|Social Media|Comments Off on Stop. Look and Read: Sensitivity in Social Media