Maybe it’s me. Maybe I have unrealistic expectations … that stations take on their digital products in an aggressive, relevant and meaningful way. But after all, it is the future (and the now). This weekend showed that many stations are still living in their traditional analog world, focused on TV and missing a digital opportunity to [...]
Imagine if viewers tuned in to your newscast and saw a complete hash -- random soundbites, video from news conferences, click-bait video, a reporter’s story from two days ago and a weather forecast recorded six hours earlier -- all jumbled together for no apparent reason. Well, guess what? That’s probably what they get from your [...]
Come on. Really? Reporters taking selfies at murder scenes? Smiling reporters in front of tornado damaged homes? News teams posing with guns pointed at the camera with a smile on their faces. A producer posting a tweet hoping police will use real bullets on protestors. A post from a newsroom with wrong information because they [...]
