By John Altenbern, CJ&N president During Warren Buffett’s virtual shareholder meeting the other day, he called attention to a line he has used before: “Don’t bet against America.” Today, I will go a step further: Don’t bet against local television. In some corners of our business the doomsayers are in full bloom. Advertising is gone [...]
By John Altenbern, CJ&N President This time of year the Midwest presents special challenges. Saturday morning, as a steady trickle of water came down my garage wall from melting ice dams on the roof, I resigned myself to watching a slow-motion domestic disaster unfold. Water always finds a way in. Just 24 hours before, I [...]
In the local news world, we’re good at chasing that shiny object. The latest shiny object is OTT – Over The Top.
By David Tressel, CJ&N Senior Consultant This past holiday season, it was hard not to trip over all the flat screen TV boxes in the aisles of Best Buy, Target or Wal-Mart stores. It was also hard to avoid taking advantage of the great deals, and many of those deals continued into 2019. While [...]
By Steve Schwaid, CJ&N VP of Digital Services As we head into the next rating period, this is a good time to talk about using Facebook to drive viewers and users to your revenue platforms. It’s a tactic called POP. Nope, this doesn’t stand for Proof of Performance, but instead in the digital word it’s [...]
By David Tressel, CJ&N Senior Consultant Wait - we have something to say before you wrap up your shopping for your favorite journalist. A few days ago, I received an alert that DJI Technology is releasing a new product that could be a gamechanger for YouTubers, particularly vloggers. Broadcasters and professional videographers know the name [...]
By Steve Schwaid, CJ&N VP of Digital Strategies What if I invited you to a Facebook online Super Bowl watch party? You might be intrigued. An online watch party? Now, what if I invite you to a Facebook Watch Party for a multi-alarm apartment complex fire? Really? A party to watch people and families lose [...]
By John Altenbern, President – CJ&N, Inc. It’s a debate with renewed life in every market: What’s the point of traditional “sweeps months” four times a year when electronic ratings measurement is constant? With the advent of electronic ratings every 30 days throughout the year in every market, the obvious answer would seem to be [...]
By Steve Schwaid, CJ&N VP of Digital Strategies During a recent interview for Showtime’s 4-part series The Fourth Estate, Dean Baquet, executive editor of the New York Times, spelled out what he sees as the expectations of users in the digital news world: Tell us what’s going on as it happens. This mantra of the [...]
By Steve Schwaid, CJ&N VP of Digital Strategies We’re clearly in the midst of summer TV doldrums. On broadcast and cable on any given night, it’s an assortment of reruns, reality and a smattering of summer shows. Broadcast and cable viewership looks like it’s down or flat. But the streaming services? They thrive during the [...]