About Donna Petersen

Donna has more than 26 years of experience in marketing and public relations. She helps CJ&N clients develop and refine effective marketing messages, stay true to their brand and evolve their marketing strategies. In addition, Donna helps CJ&N develop marketing seminars, writes advisories, blogs and other client communications. Donna's prior experience includes working as a Marketing Specialist for Frank N. Magid Associates and operating a successful freelance marketing business. Donna holds an MBA from the University of Iowa and a Bachelor’s degree in journalism specializing in advertising from Iowa State University.

Update Your Topical Strategy: Don’t Hold Back!

If you’re still trying not to “give away” the story on your teases and topicals, it’s time to update your strategy. You’ve likely seen the parodies making fun of the way doom is promised in news teases without revealing what is causing it. Even Dish TV has poked fun with a recent ad for its [...]

By | 2016-12-13T15:28:03+00:00 March 17th, 2014|Mobile Devices, Strategy|Comments Off on Update Your Topical Strategy: Don’t Hold Back!