By David Tressel, CJ&N Senior Consultant Wait - we have something to say before you wrap up your shopping for your favorite journalist. A few days ago, I received an alert that DJI Technology is releasing a new product that could be a gamechanger for YouTubers, particularly vloggers. Broadcasters and professional videographers know the name [...]
By Steve Schwaid, CJ&N VP of Digital Strategies What if I invited you to a Facebook online Super Bowl watch party? You might be intrigued. An online watch party? Now, what if I invite you to a Facebook Watch Party for a multi-alarm apartment complex fire? Really? A party to watch people and families lose [...]
By John Altenbern, President – CJ&N, Inc. It’s a debate with renewed life in every market: What’s the point of traditional “sweeps months” four times a year when electronic ratings measurement is constant? With the advent of electronic ratings every 30 days throughout the year in every market, the obvious answer would seem to be [...]
By Steve Schwaid, CJ&N VP of Digital Strategies During a recent interview for Showtime’s 4-part series The Fourth Estate, Dean Baquet, executive editor of the New York Times, spelled out what he sees as the expectations of users in the digital news world: Tell us what’s going on as it happens. This mantra of the [...]
By Steve Schwaid, CJ&N VP of Digital Strategies We’re clearly in the midst of summer TV doldrums. On broadcast and cable on any given night, it’s an assortment of reruns, reality and a smattering of summer shows. Broadcast and cable viewership looks like it’s down or flat. But the streaming services? They thrive during the [...]
By Steve Schwaid, CJ&N VP of Digital Services Summer. Finally. With no big political conventions, national elections or Olympics, this could be a “calm” summer for local newsrooms. Time to take a breath, recharge and look ahead. It’s also a great time to refocus on your station’s digital apps. In many shops, the news app [...]
By Steve Schwaid, CJ&N VP of Digital Services Please make it stop. Too often reporters and anchors, immersed in the day-to-day mentality of the job, forget it’s not always about them. They lose sight of the context that it’s about the viewers, the users, and the people who rely on us for accurate, credible and [...]
By Steve Schwaid, CJ&N VP of Digital Strategies Recent Facebook security issues provide stations with an opportunity to digitally connect with their users and viewers. Beyond day-to-day coverage of the privacy issues, this is the time for stations to showcase the trust and privacy of your own digital platforms. Local news rates as one of [...]
As the dust settles on the latest Facebook privacy debacle, there is no question people are more and more concerned about what Facebook knows about them and is sharing with others. Many of us have shared, liked, tagged and commented on some of our most private thoughts, our political opinions and pictures of friends and [...]
By Steve Schwaid, CJ&N VP of Digital Strategies As the Facebook privacy story unfolds, viewers and users are searching for more information. Not how it happened, but what can they do right now to protect their privacy and information on Facebook. We can’t get the “stolen” data back. That’s already in the hands of marketers, [...]