Often we use this blog to share TV station best practices. Perhaps we'll tell you about a station’s new, unique or different approach to serve the viewer/user. In today's edition, however, the “best practice” comes not from a TV station but from local police and fire departments and their ability to get news and information [...]
“Hi, I’m Hayden, nice to meet you,” she said in a rush. We had never met and we had three minutes to connect. She is a 20-year-old journalism student and in her eyes, I’m certain, I was some old guy with gray hair and a dubious understanding of her world. “What do you see yourself [...]
Here at CJ&N we constantly share with each other promos that we see from various stations. Many are great spots about upcoming special sweeps pieces. Others promote station brands. More and more frequently, we see stations producing a promo for one of their apps. Not a bad thing, right? But this past week another one [...]
I just returned from a weekend trip out of state to see relatives – a whole house full of young couples, new babies and familiar old faces. In addition to lots of food and laughter, it gave me new appreciation for how people who aren’t in the “media bubble” see the world these days. I love [...]
I’m so excited. I just got off a call with Mark Zuckerberg. Yes, THAT Zuckerberg, the brain of Facebook. He called to thank me and thank you. He talked about how stations have really embraced Facebook. “It’s so great that stations are putting so much of their video and producing content on Facebook live on [...]
In a focus group I sat in on last week, one local news viewer said, “There are plenty of places I can turn to for opinion, no matter if it is left, right or something else. I watch the local news because it isn’t like that.” According to our research, his viewpoint is shared by [...]
