When I went out for lunch today something caught my eye as I drove by my local cable company: a Brinks truck backed up to the front door (I’m not kidding). They were about to cart off another load of money, some of it probably mine from a monthly three-digit cable bill. I’ve never been [...]
How do you like your burgers? Chances are your answer isn’t “Like McDonald’s makes them.” Last week’s news had two burger stories that speak volumes about local news, too. First, the CEO of McDonald’s got himself “McFired” for slipping sales and lack of innovation. Second, Shake Shack had a huge public stock offering, instantly making [...]
I don’t know about your summer, but mine includes watching shows on DVR and, on weekends, the occasional “binge-viewing” of a cable series or Netflix show. I’m not alone. This week several network research gurus pooled their knowledge about how viewers are watching television this year. It’s an eye-opener if you haven’t seen the data. [...]
Summer is the time to squeeze in vacations, sponsor festivals and, more importantly, take stock of your station’s situation. While HUTs often dip mid-summer this is a good time to step back and re-evaluate your product and promotion. Take the time now to make sure you’re on track with your goals, your strategy and timelines. [...]
There’s a new vibe in late night television with Jimmy Fallon at the helm of The Tonight Show. Unlike many changes, this one feels like the generational torch has been passed. Jay Leno rapping with Justin Timberlake? Not on your life. But all of the other trappings of late night TV are still there — [...]