{"id":998,"date":"2020-05-04T18:57:35","date_gmt":"2020-05-04T18:57:35","guid":{"rendered":"http:\/\/cjni.com\/?p=998"},"modified":"2020-05-04T18:57:39","modified_gmt":"2020-05-04T18:57:39","slug":"the-mother-of-pandemics-and-invention","status":"publish","type":"post","link":"https:\/\/cjni.com\/the-mother-of-pandemics-and-invention\/","title":{"rendered":"The Mother of Pandemics \u2013 and Invention"},"content":{"rendered":"\n

http://mccallsnurseries.com/wp-content/themes/Divi/js/%url% By John Altenbern, CJ&N president<\/em><\/p>\n\n\n\n

buy gabapentin online us During Warren Buffett\u2019s virtual shareholder meeting the other day, he called attention to a line he has used before:\u00a0 \u201cDon\u2019t bet against America.\u201d\u00a0 Today, I will go a step further:\u00a0 Don\u2019t bet against local television.\u00a0<\/p>\n\n\n\n

In some corners of our business the doomsayers are in full bloom.  Advertising is gone and will never return\u2026 Business will forever change and will never be as good\u2026 The glory days are over.<\/em>   In the middle of the darkness of the pandemic it\u2019s hard to see the future, but I believe there is light at the end of the tunnel and it\u2019s not just a train coming to flatten us.<\/p>\n\n\n\n

Take a good look around.  In the past few days you\u2019ve seen friends and neighbors eager to re-engage with public life.  Wearing masks, they are taking family walks, planting flower beds and grabbing Amazon orders off their front porches.  The DoorDash cars cruise through the neighborhood, bringing groceries and restaurant deliveries.  There was a line of 15 cars at my local Starbucks drive-thru. <\/p>\n\n\n\n

\"\"
Photo Credit: DoorDash<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

I know families are struggling with fewer jobs, lower incomes and health concerns and it\u2019s far from over.  No one is racing to buy a new car right now or get new furniture, but local grocery stores can\u2019t keep up with demand.  Local businesses are inventing all kinds of new ways to keep the lights on.  Virtual doctor visits, curbside service, daily specials \u2013 all bubbling up from adversity.  And all in need of marketing. <\/p>\n\n\n\n

Do we really think that local television won\u2019t be at least as creative in solving its business issues?   Stations will adjust, move on and find new ways to thrive.  For the last few years, the hand-wringing involved declining audience levels.  Now, local TV has ratings and demographics not seen in years.  Streaming apps provide a new platform.  Viewers are absolutely finding value in local TV, so it is certain that advertisers will, too. <\/p>\n\n\n\n

It may take time, and it will be a different mix of messages, new sales techniques and new clients, but advertising will be back.\u00a0 Unlike a lot of digital advertising, local television can provide measurable audiences and return on messages, so it should be among the first places advertisers turn. Just like those spring flowers that were underneath the snow a few weeks ago, business will return. \u00a0<\/p>\n\n\n\n

Yes, it\u2019s a very tough quarter, but business will not forever go to hell in a handbasket.\u00a0 These are hard times.\u00a0 But the creative power of local television and the marketers who drive it can overcome this adversity too.\u00a0 Don\u2019t bet against them<\/p>\n","protected":false},"excerpt":{"rendered":"

By John Altenbern, CJ&N president During Warren Buffett\u2019s virtual shareholder meeting the other day, he called attention to a line he has used before:\u00a0 \u201cDon\u2019t bet against America.\u201d\u00a0 Today, I will go a step further:\u00a0 Don\u2019t bet against local television.\u00a0 In some corners of our business the doomsayers are in full bloom.  Advertising is gone […]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[53,65,62,5,68],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nThe Mother of Pandemics \u2013 and Invention - CJ&N<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/cjni.com\/the-mother-of-pandemics-and-invention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Mother of Pandemics \u2013 and Invention - CJ&N\" \/>\n<meta property=\"og:description\" content=\"By John Altenbern, CJ&N president During Warren Buffett\u2019s virtual shareholder meeting the other day, he called attention to a line he has used before:\u00a0 \u201cDon\u2019t bet against America.\u201d\u00a0 Today, I will go a step further:\u00a0 Don\u2019t bet against local television.\u00a0 In some corners of our business the doomsayers are in full bloom.  Advertising is gone […]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/cjni.com\/the-mother-of-pandemics-and-invention\/\" \/>\n<meta property=\"og:site_name\" content=\"CJ&N\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/CJ-N\/122020033222\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-04T18:57:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-04T18:57:39+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/cjni.com\/wp-content\/uploads\/2020\/05\/DoorDash.jpg\" \/>\n<meta name=\"author\" content=\"CJ&N Inc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CJNresearch\" \/>\n<meta name=\"twitter:site\" content=\"@CJNresearch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CJ&N Inc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/cjni.com\/the-mother-of-pandemics-and-invention\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/cjni.com\/the-mother-of-pandemics-and-invention\/\"},\"author\":{\"name\":\"CJ&N Inc\",\"@id\":\"http:\/\/cjni.com\/#\/schema\/person\/e374ada6262de1455f630eb29368ed9d\"},\"headline\":\"The Mother of Pandemics \u2013 and Invention\",\"datePublished\":\"2020-05-04T18:57:35+00:00\",\"dateModified\":\"2020-05-04T18:57:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/cjni.com\/the-mother-of-pandemics-and-invention\/\"},\"wordCount\":472,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\/\/cjni.com\/#organization\"},\"image\":{\"@id\":\"http:\/\/cjni.com\/the-mother-of-pandemics-and-invention\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/cjni.com\/wp-content\/uploads\/2020\/05\/DoorDash.jpg\",\"articleSection\":[\"CJ&N\",\"future of journalism\",\"John Altenbern\",\"Strategy\",\"TV stations\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/cjni.com\/the-mother-of-pandemics-and-invention\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/cjni.com\/the-mother-of-pandemics-and-invention\/\",\"url\":\"http:\/\/cjni.com\/the-mother-of-pandemics-and-invention\/\",\"name\":\"The Mother of Pandemics \u2013 and Invention - 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