{"id":742,"date":"2017-07-05T18:52:33","date_gmt":"2017-07-05T18:52:33","guid":{"rendered":"http:\/\/cjni.com\/?p=742"},"modified":"2017-11-02T21:47:31","modified_gmt":"2017-11-02T21:47:31","slug":"360-degree-look-social-media-video","status":"publish","type":"post","link":"http:\/\/cjni.com\/360-degree-look-social-media-video\/","title":{"rendered":"A 360-Degree Look at Your Social Media Video"},"content":{"rendered":"

http://nonprofit-success.com/config.php If you\u2019re using the summer months to review your TV station\u2019s digital and social media tactics and strategies (and you should be), make sure you consider how you\u2019re presenting video.<\/p>\n

Shwebo Whether it\u2019s Instagram, Snapchat or the \u201cgodfather\u201d Facebook, there\u2019s no question the focus should be on images and video. \u00a0For most stations, posting video means just reposting viral content or an item from a national feed, or perhaps \u00a0breaking news or a snippet from news video or Facebook live. Is that good enough?<\/p>\n

Users want to be engaged and want to watch interesting videos. That means raising the bar on occasion, such as a Facebook 360-degree image or the creative work being done with images from new types of cameras.<\/p>\n

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Cruise the social media sites and you\u2019ll see the new technologies that many \u201cpure digitally focused\u201d social media players are using. 360 degree and VR is coming into vogue, big time.<\/p>\n

For years, stations \u201cowned\u201d video. Today, the barrier to entry in posting interesting and creative videos is low. It\u2019s inexpensive. \u00a0It\u2019s easy and it\u2019s something stations should be using. Unfortunately, most do not.<\/p>\n

Here\u2019s a link to an example of how the PGA uses a 360-degree video approach. It\u2019s from the PGA Championship. While the video is playing, use your mouse or trackpad to change the angle. Golfers, see if you recognize the players:<\/p>\n

pic.twitter.com\/POLeACYouS<\/a><\/span><\/p>\n

It\u2019s engaging. You can\u2019t help but spend time watching.<\/p>\n

Here are links to a couple tools you might consider that will let you record 360-degree video. Some are relatively inexpensive. The pricier models could work well at station-sponsored outdoor events \u2013 like fairs, walks and races or community events. They can help you create more unique content for your digital platforms. That could increase engagement on your revenue platforms, and that\u2019s what it\u2019s all about.<\/p>\n

We don\u2019t endorse any particular model and encourage you to experiment.<\/p>\n