{"id":54,"date":"2014-08-05T22:11:40","date_gmt":"2014-08-05T22:11:40","guid":{"rendered":"http:\/\/50.87.144.130\/~lexi\/cjni.com\/?p=54"},"modified":"2016-12-13T15:28:02","modified_gmt":"2016-12-13T15:28:02","slug":"rise-above-the-fray-with-election-coverage","status":"publish","type":"post","link":"http:\/\/cjni.com\/rise-above-the-fray-with-election-coverage\/","title":{"rendered":"Rise Above the Fray with Election Coverage"},"content":{"rendered":"
http://rhythmsfitness.com/BACKUP Now is the time for local TV newsrooms to dedicate some resources to helping viewers understand the issues and examine what the candidates are saying and hold them accountable \u2013 no matter what party, no matter what view.<\/p>\n
Pregabalin back order Viewers are increasingly questioning the relevance of local news. This is a good opportunity to show them it is.<\/p>\n
To stand out, offer something exclusive. Go in-depth on a series of issues. Examine where tax dollars are being spent and how much taxes would need to increase to accomplish campaign promises. Or, provide exclusive local data on voter opinions. CJ&N can provide quick, low-cost customized polling on local issues that will provide valuable unique content for every platform as well as opportunities for publicity.<\/p>\n
Here are a few more things to consider:<\/p>\n
Right now it\u2019s all about the clarity of the facts, the issues and the platforms. Viewers and users want to know specifically what a candidate will do. If this candidate is going for re-election, pull out video from the last campaign and see how well the candidate met the promises they made.<\/p>\n
This is an important time for local TV with local candidates. You\u2019re NOT a partisan cable channel and that is something that\u2019s promotable \u2013 being a truly unbiased, balanced local source of information. Be the advocate to help users and viewers understand the facts, specifics of what a candidate stands for and what they plan to do if they get elected.<\/p>\n
For more information on polling, contact Mary Beth Marks, Ph.D., Vice President of Research at mbmarks@cjni.com<\/a>.